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Voltar para gestão de marca e produto

Comentários e feedback de alunos de gestão de marca e produto da instituição IE Business SchoolIE Business School

2,434 classificações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações


14 de out de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


7 de set de 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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476 — 500 de 527 Avaliações para o gestão de marca e produto

por Mayur S G

10 de jan de 2021

por Ricard B T

4 de jul de 2016

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6 de out de 2020

por Sagar R B

4 de jul de 2021

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22 de nov de 2020

por Kajal R

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23 de mai de 2019


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15 de abr de 2018

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5 de out de 2020

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26 de jan de 2020

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21 de jul de 2020


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por Pravinpratap S

2 de mai de 2020

por Nagesh S

29 de dez de 2016

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19 de nov de 2022

por Harshad D

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por Jose F O A

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1 de jul de 2021


30 de jan de 2022