Sep 08, 2018
A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.
Aug 15, 2016
Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course
por Carole R•
Nov 28, 2017
Course structure and content is very well done and logical and the path is always motivating. The only improvement point I could point out is the English in the writing... the transcripts are really not accurate and contain many mistakes, and the readings or question headlines contain mistakes as well... a proposer proof-reading exercice would be a good point :)
por Nikhil K•
Dec 20, 2017
Great course with excellent anecdotes to understand Brand Management. Very interactice and cheerful professor. Could not understand product management in depth, as the course is more about branding only. The tests are good, but the questions don't change upon a retake, nor are answers visible from last submissions- an area that can be improved.
por Fabio M•
Nov 04, 2019
The information provided are simple and excellent. Everyone with a foundation of marketing can benefit from this course. The pace of the information along in the video is intense and a little bit too fast. I would have liked a slightly more relaxed rhythm. Anyway, thanks to IE business school for a great experience as first Mooc course.
por Simona T•
Apr 02, 2017
I find the course a very good summary of brand management with focusing on important concepts and definitions.
I would like if the professor elaborates more on the Lemonade business example. That would give me a better understanding of how to apply in practice the brand and product management concepts discovered throughout the course.
por Javier R I•
Mar 12, 2016
Muy buena introducción a la especialización en Marketing Mix de una escuela de negocios tan prestigiosa como el IE Business School. Los casos prácticos son de gran ayuda didáctica y lo único en que piensas al acabarlo, es en empezar el siguiente módulo de la especialización. Muy recomendable a aquellos interesados en la materia.
por Mohab H Y•
Jul 28, 2019
Some topics would have been more compelling if more examples were brought up. But Professor Luis Rodriguez Baptista was such a charismatic figure in their MOOC, so made very module interesting and understandable. Would have preferred a feedback section in the quiz we take to provide a better understanding of our answers
por Gyula W•
Mar 24, 2020
Great and informative course, but I would like to see better-implemented ppt's (behind the teacher they are really good). I think it would help further if we would get some more "task-based" questions in the tests - would help to make sure we not just memorized the lecture but understood it.
por bhavik p m•
Mar 11, 2016
A very innovative course explained in simple lucid language with the help of lemonade business. Prof. Baptista has very amazing technique of conveying the concept with practical examples. A course worth doing if you aspire to get into the world of management.
por Ramesh M•
May 22, 2020
Respected Sir, the entire course and the content is designed in a wonderful way and the way the videos sessions and the examples by the instructor is really informative. I once again congratulate the entire course era team for giving me a chance of learning.
por Anastasia D•
Mar 02, 2016
Thank you for the course, I like the examples and the quantity of the information very much. The thing I miss about this course is how to do the metrics that the professor recommends to do at most of the steps of most processes.
por Rutvij D•
May 18, 2020
I came to know much about Brand and Product Management just because I have recently joined a Start-up firm and gained much knowledge about how to market your brand and product along with management skills.
por Rishabh M•
May 03, 2020
The course was very informative and comprehensive.It is perfectly apt for both a student and a working individual.I wish there could have been a provision of seeing the solutions to quiz's questions.
Apr 15, 2020
I definitely enjoyed it and the professor is really good. In some parts, possibly too much tailored to professionals who already work as brand managers.
Nevertheless, this course is really well done.
por Vikas B•
Apr 21, 2020
The course was really very engaging with lots of examples from the industry and live cases. Professor had an excellent way of teaching the course. I would highly recommend this course.
por Ritesh G•
Apr 09, 2020
The course was very well explained and articulated by the professor. There may be few more real time examples to be added especial in the last chapter covering employee engagement.
por Ingrid P•
Mar 09, 2017
The course (videos and especially teacher) are very well done and I've enjoyed that however in my opinion the content is more for marketing beginners and doesn't go much in depth.
Jul 28, 2018
Very Good Course to enhance your understanding regarding customer analysis to product analysis. Must for someone who is planing his career in Marketing of product and Brand.
por Fabio L•
Mar 06, 2016
Great course with solid content and concepts, i definitely recommend it.
I didn't gave a 5 star review only because i felt that more examples were needed on module 4.
por Suryasree R•
Aug 07, 2017
The course was quite insightful, however, I felt more case studies could have been shared. The concepts were well explained, but it was quite theoretical.
por Colin M•
Feb 10, 2018
This is a great course to learn some of the fundamentals of product and brand management (though the primary focus of the course seems to be on brand).
por VALENTINA V C•
Dec 04, 2016
VERY THEORETHICAL. NEED TO HAVE MORE IMAGES OR MAPS OTHERWISE CAN GET BORED WITH THE GUY SPEAKING.
GOOD LENGTH OF VIDEOS
GOOD REAL LIFE EXAMPLES
por Tahreem R•
Nov 22, 2016
I found this course very effective and helpful. Hope it will help others too in understanding Marketing approaches that are explained very well.
por Himanshu K S•
Jun 02, 2020
A good course, can easily relate to the real world scenario.Concepts are explained well and gives a clear picture about brand and products.
por Pore J•
Aug 03, 2016
Brand and Product Management is one of the most useful marketing courses provided by Coursera, and it gives me a better sense of marketing.
por Omkar T•
May 20, 2017
The course is really helpful give you exposure of how to branding your product and then how to calculate the demand of your product etc.