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Voltar para Brand and Product Management

Comentários e feedback de alunos de Brand and Product Management da instituição IE Business SchoolIE Business School

1,794 classificações
393 avaliações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações


Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.


Jun 20, 2020

I really loved it, it's fruitful, I firstly thought I would get bored and that it would be heavy, but It's really amazing and I already got info from it that I'll be implementing in my real life.

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226 — 250 de 392 Avaliações para o Brand and Product Management

por T. A

Apr 16, 2020

This course is really amazing.

por Susana M

Apr 06, 2018

Very interesting and complete.

por rajath s

Feb 17, 2017


por Ерошенков М А

Mar 06, 2020

Wery interesting and usefull!

por Claudio M O

Dec 14, 2017

hi, Thanks for the petty tips

por Deepak R N

Jun 09, 2016

Superbly taught to the point.

por Kathryn B

Jan 04, 2017

Fantastic course. Thank you!

por Satyam P

Feb 21, 2016

A very well explained course

por Sulaimon Y o

Sep 24, 2020

Thanks for this certificate

por Akande O O

May 27, 2020

Good teachings, nice course

por Vinay K S

Aug 12, 2018

This course is very useful.

por Thamara M

Aug 29, 2016

Good Job, really helpful!!!

por Rinishka R

May 20, 2016

totally love this course <3


Mar 27, 2020

this course has helped me

por Кабанова Е В

Dec 26, 2017

Thank you for the course!

por Md R I

Jun 12, 2020

This is excellent course

por Pranath D S

Mar 19, 2019

Exceptionally explained.

por Dmitry S

Sep 12, 2017

Very exciting and useful

por Muhammad B Z

Aug 03, 2018

A must-do for beginners

por Boris V

Jun 27, 2017

Excellent course indeed

por Tobi B

Sep 15, 2020

It was very insightful


Jun 04, 2020

The course is amazing.


Nov 06, 2016

Beyond my expectation.

por Rayees A L

Jul 06, 2020

Great fully satisfied

por Ilja P

Jul 29, 2019

Thank you, Professor!