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Voltar para Brand and Product Management

Comentários e feedback de alunos de Brand and Product Management da instituição IE Business SchoolIE Business School

2,240 classificações
481 avaliações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações

14 de Out de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

7 de Set de 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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226 — 250 de 482 Avaliações para o Brand and Product Management

por Adam I

14 de Mai de 2019


por Dee M

19 de Mai de 2016

Great, great course - many very useful insights

por Reiner P

9 de Mai de 2016

5 stars, this is a perfect course with Impact.


1 de Set de 2021

this course was really good and well explained

por Vedashree K

28 de Nov de 2020

Excellent course with interesting assignments.


15 de Abr de 2018

Good Explanation of each topic in the course..


1 de Jan de 2018

.Excellent Course structure! Brilliant faculty

por Shradha S

6 de Set de 2020

Amazing Content and explained in the best way


20 de Jul de 2020

Excelent and very educative. Recommended 100%

por AMAN S C

8 de Mai de 2020

excellent teaching by our spanish instructor.

por Budhaditya R

4 de Mai de 2020

Loved the pedagogy and the style of teaching!


3 de Mai de 2020

Best Course for brand and product management!

por Aliroz K

26 de Mar de 2019

One of the best course for Business students.

por Anna N

21 de Fev de 2019

Very nice course! and really nice instructor!

por MD. R H

27 de Jul de 2020

It is an interesting course. I learned a lot

por Aya h

13 de Abr de 2020

Helped me understand the basics of branding

por Рацеева С С

11 de Mar de 2019

Great course, great professor. Good luck fo

por 何慧洁

27 de Jul de 2021

I have reapped great fruit in this course!

por Krishnaprabhu

11 de Mai de 2020

It was an unbelievable learning experience

por Naveed I

11 de Mai de 2020

It will really really helpful in my career

por Abhinav

12 de Ago de 2020

Thank you for the informative course BPM.

por Ishank K

29 de Jun de 2020

Deep Understanding about brand management

por Samia A

12 de Mai de 2020

Very Informative course. Great instructor

por Liya S

25 de Ago de 2019

very good course with a very good teacher