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Voltar para Brand and Product Management

Comentários e feedback de alunos de Brand and Product Management da instituição IE Business SchoolIE Business School

4.7
1,123 classificações
240 avaliações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações

SR

Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

JM

Aug 15, 2016

Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course

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26 — 50 de {totalReviews} Avaliações para o Brand and Product Management

por Stavros S

Mar 10, 2016

This course is very realistic and practical in nature. Professor Rodriguez -Baptista has an incredible way of relaying the information and illustrating the practical application of tools and models to the real business environment. Highly recommended!

por Joey V

Jun 30, 2016

Excellent course!!! Would recommend to friends, colleagues and family.

por Vinitt J

Feb 22, 2016

Knowledgeable Course and excellent professor. Crisp and to the point

Thank you very much

por Dr. A S

Oct 23, 2017

Excellent course material with good case studies. Would like more reading material with this please, that would be icing on the cake!

por Deepak R N

Jun 09, 2016

Superbly taught to the point.

por Ruchi C V

Jul 15, 2016

Good one to begin with. Very well laid out and illustrated.

por Nicolás j

Mar 14, 2016

Muy buen curso. Vendría bien que tenga más ejemplos y casos reales.

por Gianfranco M R

Feb 24, 2016

amazing

por Yasmeen S

Jan 28, 2018

Excellent course

por Mithun

Aug 28, 2016

Thanks !!! A Lot !!

por Smruti M

Jun 29, 2017

I feel this is the most exhaustive course one can find on coursera. All one need to know about the branding and product management is at one place.

por Dee M

May 19, 2016

Great, great course - many very useful insights

por wang

May 23, 2016

perfect

por patricia c z

Jun 05, 2016

i think this course is a great opportunity to know how the work is done at IE Business School. I am very proud with my purchase of the Specialization in Marketing Mix. Moreover. i want to say thank you to the professor because he is a amazing professional and his explanations are very nice and clear.

por Daniel C

Mar 04, 2016

This was one of the best professors I have ever had. This course was very interesting, well produced and had a good support material.

por Mohamed Z R

Jun 12, 2016

what an organized , clear and understandable videos and content ,

por Maria A

Nov 29, 2016

Great!!!

por igor s

Apr 19, 2016

very very good course

por Virendra G

Oct 10, 2016

Excellent course

por Wadzanai C

Dec 03, 2016

Beautiful course for role changers

por Adriana R

Jan 05, 2018

Such a fun and informational course. I enjoyed the way professor Rodrigues Baptista thought this class.

por Sapan P

Mar 12, 2016

Relevant content. Amazing teaching.

por Jai K T

Jan 18, 2017

Great course to learn about brands and product management.

por Waleed A

Jul 25, 2016

Great

por ankur s

May 24, 2017

wonderful