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Voltar para Brand and Product Management

Comentários e feedback de alunos de Brand and Product Management da instituição IE Business SchoolIE Business School

1,783 classificações
390 avaliações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações


Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.


Jun 20, 2020

I really loved it, it's fruitful, I firstly thought I would get bored and that it would be heavy, but It's really amazing and I already got info from it that I'll be implementing in my real life.

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201 — 225 de 387 Avaliações para o Brand and Product Management

por Naveed I

May 11, 2020

It will really really helpful in my career

por Abhinav

Aug 12, 2020

Thank you for the informative course BPM.

por Ishank K

Jun 29, 2020

Deep Understanding about brand management

por Samia A

May 12, 2020

Very Informative course. Great instructor

por Liya S

Aug 25, 2019

very good course with a very good teacher

por Vahid N

Aug 28, 2016

Great introduction to the subject matter.

por Anamika A

Jun 03, 2020

The concepts were excellently explained.

por Ryan M

Apr 03, 2020

Great course with real up-to-date ideas.

por Łukasz

Aug 22, 2016

Really great course! I enjoyed it alot!

por Matteo R

Jul 25, 2017

Great course and super cool instructor

por Jean C

Sep 21, 2016

very interactive course.. very helpful

por Maisaa M S

May 06, 2019

Very well explained. Easy to follow.

por Jose A Z P

Jan 09, 2017

This course is awesome i like a lot

por Sophia J

Dec 10, 2016

Great course and amazing professor!

por Sapan P

Mar 12, 2016

Relevant content. Amazing teaching.

por Amer h

Oct 07, 2017

Informative and easy to understand

por Wadzanai C

Dec 03, 2016

Beautiful course for role changers

por Duke N

Oct 18, 2016

Informative and interesting course

por Erika B

Sep 21, 2020

very clear, brief and informative


Sep 16, 2020

very good and so much informative

por Manish S

Oct 15, 2019

Awesome course and great teaching

por Tasfia R N

Jun 03, 2020

This is really an useful course.

por Wendy

Apr 04, 2019

Solid knowledge and vivid cases.

por Anik k d

Jul 28, 2017

the course was indepth and apt.

por T. A

Apr 16, 2020

This course is really amazing.