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Voltar para Brand and Product Management

Comentários e feedback de alunos de Brand and Product Management da instituição IE Business SchoolIE Business School

1,783 classificações
390 avaliações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações


Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.


Jun 20, 2020

I really loved it, it's fruitful, I firstly thought I would get bored and that it would be heavy, but It's really amazing and I already got info from it that I'll be implementing in my real life.

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251 — 275 de 387 Avaliações para o Brand and Product Management

por igor s

Apr 19, 2016

very very good course

por Anirudh M

Apr 25, 2020

The prof is amazing!

por Seng L G

Apr 29, 2019

useful and practical

por Sivakumar C

Mar 03, 2016

Very Comprehensive !

por Rajendra P R

Aug 23, 2020

Fantastic course...

por Kundan k

Dec 14, 2019

best for corporates

por Mithun

Aug 28, 2016

Thanks !!! A Lot !!

por Geetendra S D

Jun 24, 2016

excellent professor

por Alison G d C

Jul 01, 2020

Excellent course !

por Manjunath S K

Jun 05, 2020

Very good course..

por Fr A I F

Jan 07, 2020

Wonderful journey.

por Wang Y

Sep 07, 2020

very nice class~

por Arun K M R

Sep 02, 2020

Excellent course

por swapnill b

Aug 29, 2019

very good course

por Yasmeen S

Jan 28, 2018

Excellent course


Dec 31, 2017


por Harshal J

Dec 06, 2016

Very informative

por Virendra G

Oct 10, 2016

Excellent course

por Sarder S I J

Aug 09, 2020

Very up to date

por Martin L

Apr 18, 2016

Amazing course!

por Piyada N

Feb 12, 2016

Love the course

por Vritti N

Jul 30, 2020

Amazing course

por Dr. G M Z

Jul 03, 2020

Good Learning

por Jyotiswarup B

Jul 30, 2019

Good course .

por Pietro P

Oct 09, 2019

Really good!