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Voltar para gestão de marca e produto

Comentários e feedback de alunos de gestão de marca e produto da instituição IE Business SchoolIE Business School

2,364 classificações
509 avaliações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações


14 de out de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


7 de set de 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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501 — 513 de 513 Avaliações para o gestão de marca e produto

por Ramesh P

30 de nov de 2017

god enough to pursue

por Ivan Z

21 de jan de 2019

well enough

por GUNAWAN, A B (

25 de jun de 2020


por Charu J

15 de mar de 2016

The Subtitles were bad not in sync with the words of the professor and were wrong in many cases.

Delivery of lecture and Visuals of the lecture was Ok.

Module 4& 5 were very confusing and not interesting

Thank You Professor for your time and effort

por Iris N

31 de jul de 2017

The Instructor has exaggerated facial expression when lecturing. I found is hard to focus on the content of the lecture and not be distracted by his facial expression. I found the content is just so so not learning a lot.

por Roberta C

25 de abr de 2020

pretty flat and not specific, an average course, I expected more

por Kimberly A C N

16 de fev de 2016

Okay course. Techniques and content are a bit too traditional.

por Anthony H

27 de dez de 2020

Poorly structured review quizzes and ambiguous answers.

por Hamza B

12 de mai de 2018

week 1 and 2 were good but 3 and 4 were useless

por Garik K

14 de mar de 2016

I cannot take the quizzes, because of money. The other courses let us take the quizzes without paying money. I dislike you paying policy. Please, let us take the tests without money payment.



por Cristian m m

29 de jul de 2020

Curso no subtitulado al español.

Debiesen avisar desde un principio que no está subtitulado.


por Yerzhanova R

15 de fev de 2022

old very old

por Owolabi o o

28 de set de 2020

I unenroll