This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.
A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.
por Nagesh S•
por Harshad D•
por Monika T•
por Jose F O A•
por Alan S C•
por Jennifer M•
Good course, and I liked the professors easy-going manner.
I had a little issue with the way the readings were given: I found the sections of the reading from IE Business School Textbook were not given in the correct order, thus not being relevant to the lecture material. I read pg 1-12 in the earlier weeks as directed, but it corresponded better with the material from the later weeks of lectures. Conversely, once we were directed to read pg 12-19 of this text, I found it better corresponded with the lectures from the earlier weeks. This made the material a little less coherent, almost like too much info at once because it wasn't supportive/concurrent with the lectures.
Otherwise, I liked the course!
por Laura E S•
Pros: This course covers much of the vocabulary and many concepts relevant to the title advertised. The lecturer is positive and easy to understand.
Cons: There could really be more practicum in this course, where we have to actually apply the concepts learned. Also, the quizzes are largely basic regurgitation: it would be better if they had more questions that were analytical (versus definition-based) in nature or if they had a variety of questions in the quiz bank such that repeating the quiz wouldn't yield the exact same test as before. Further, there should be a course-end test, so we can actually test retention of material and comprehension over time.
por Cristina T•
This course provides a brief review of brand and product management. Most of the topics are superficially covered and it will require to look for more resources. There are good articles that is available in the course, but most of them are very basic. So, this course suits for someone that have very little or non experience in brand and product management.
Didn't feel like the course material/lectures were presented in an easy to digest manner. It was a lot of information presented very quickly. Perhaps more slides would have made it better to follow. If you are a beginner level at brand marketing I would suggest another course.
por Vijay S•
The content was very useful. However, a little more detail could have been provided while explaining a few concepts. I am confident of using these frameworks in the future. However, before applying them I will have to visit the material again. Thank you so much.
por Miguel M•
Great content. Professional and assertive. It could be 5 stars if some lessons had the proper translation text. It is unacceptable that the translation is completely wrong
4.2 How to develop your brand portfolio - part 1.
por RUBEL V•
I think that presentation slides should be offered to students. These slides will cointain information that is given by the expositor. Also, it is possible to offer a toolkit pages in each module to faciltate teaching..
por Ahmed N•
the language of this video is to high, it's like to be for reading more than speaking ( Too Formal).
The Content is quite good, but it needs more time in order to fully understand it.
por Isi A•
It was good, but they could have used more graphics. It was a lot of information by just talking.
por Mamdouh S H S A•
x It's Simple and interesting
por Harsh A•
Lack of actionable pointers.
por Ramesh P•
god enough to pursue
por Ivan Z•
por GUNAWAN, A B (•
por Charu J•
The Subtitles were bad not in sync with the words of the professor and were wrong in many cases.
Delivery of lecture and Visuals of the lecture was Ok.
Module 4& 5 were very confusing and not interesting
Thank You Professor for your time and effort
por Iris N•
The Instructor has exaggerated facial expression when lecturing. I found is hard to focus on the content of the lecture and not be distracted by his facial expression. I found the content is just so so not learning a lot.
por Roberta C•
pretty flat and not specific, an average course, I expected more
por Kimberly C N•
Okay course. Techniques and content are a bit too traditional.
por Anthony H•
Poorly structured review quizzes and ambiguous answers.
por Hamza B•
week 1 and 2 were good but 3 and 4 were useless