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Voltar para Brand and Product Management

Comentários e feedback de alunos de Brand and Product Management da instituição IE Business SchoolIE Business School

4.7
estrelas
1,967 classificações
431 avaliações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações

MT
14 de Out de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR
7 de Set de 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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251 — 275 de 428 Avaliações para o Brand and Product Management

por Deepak R N

9 de Jun de 2016

Superbly taught to the point.

por Kathryn B

3 de Jan de 2017

Fantastic course. Thank you!

por Satyam P

21 de Fev de 2016

A very well explained course

por Sulaimon y

24 de Set de 2020

Thanks for this certificate

por Akande O O

26 de Mai de 2020

Good teachings, nice course

por Vinay K S

11 de Ago de 2018

This course is very useful.

por Thamara M

29 de Ago de 2016

Good Job, really helpful!!!

por Rinishka R

20 de Mai de 2016

totally love this course <3

por RAMRAJ

27 de Mar de 2020

this course has helped me

por Кабанова Е В

25 de Dez de 2017

Thank you for the course!

por Abiru

20 de Out de 2020

detailed and interesting

por Md R I

12 de Jun de 2020

This is excellent course

por Pranath D S

19 de Mar de 2019

Exceptionally explained.

por Dmitry S

12 de Set de 2017

Very exciting and useful

por Muhammad B Z

3 de Ago de 2018

A must-do for beginners

por Boris V

27 de Jun de 2017

Excellent course indeed

por Tobi B

15 de Set de 2020

It was very insightful

por omolola o

4 de Jun de 2020

The course is amazing.

por DILEEP K B

6 de Nov de 2016

Beyond my expectation.

por Eddy-Ann S

4 de Dez de 2020

Just outstanding!!!!!

por Rayees A L

5 de Jul de 2020

Great fully satisfied

por Ilja P

29 de Jul de 2019

Thank you, Professor!

por S. M U S H

18 de Set de 2017

BEST PROFESSOR SO FAR

por igor s

19 de Abr de 2016

very very good course

por Dennis P C

7 de Out de 2020

Engaging experience!