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Voltar para Brand and Product Management

Comentários e feedback de alunos de Brand and Product Management da instituição IE Business SchoolIE Business School

4.7
1,124 classificações
240 avaliações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações

SR

Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

JM

Aug 15, 2016

Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course

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151 — 175 de {totalReviews} Avaliações para o Brand and Product Management

por Sijie L

Oct 15, 2019

like it

por Manish S

Oct 15, 2019

Awesome course and great teaching

por Aarti M

Apr 27, 2017

Got very good knowledge about branding and all lectures very informative and well delivered by professor

por ahmed a e g b

Dec 08, 2019

it`s great courses with a well endowed and masterful professor

por Virendra G

Oct 10, 2016

Excellent course

por Mohammed H A

Feb 29, 2016

Excellent Course, really I gained a lot of information and a lot of exper

por Gamael B

May 23, 2016

Great delivery, very informative and resourceful.

por Guo X

Mar 15, 2019

The course is well structured. The lecturer is knowledgable and full of passion. It's really good for a beginner!

por Juan P L

Nov 25, 2016

Excellent!

por Shanshan T

Mar 13, 2016

The instructor is one of the best teachers I ever had. He made the point concise and clear. He has natural talents of conveying knowledge and information.

Please, please provide more classes taught by Professor Luis Rodriguez Baptista !

por Godwin K

Feb 02, 2018

very good course for every communicator and marketing person

por Ander M A

May 31, 2017

Really useful and good materials. I followed itas a postcast while driving and it was so easy to follow.

por Ewa G

Nov 14, 2017

Very clear way of explaining problems. I recommend it for beginners.

por Newman O O

Jan 02, 2018

Excellent course and presentation by the instructor. I have learned a lot on how to design brand and manage products branding.

por Susana M

Apr 06, 2018

Very interesting and complete.

por Salil R

Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

por Maria A

Nov 29, 2016

Great!!!

por Maaz S

Oct 27, 2018

Highly reccomendable for students who want to learn more about brand management

por Anik k d

Jul 28, 2017

the course was indepth and apt.

por Adekola F

Oct 20, 2017

All I can say is that the course is amazing. I've learnt a

por Johnny A

Sep 13, 2019

Amazing explanation and presentation in addition to accurate highlighting of what is needed to be known.

por remie w

Oct 07, 2019

Very informative and coherent, not circuitous and very relevant. Thank you

por Bragadeesh

Sep 07, 2016

I

por Duke N

Oct 18, 2016

Informative and interesting course

por Peter K

Feb 29, 2016

5 Star