This course is an eye-opener. A lot of things that are taking for granted by entrepreneurs that could have a long-lasting effect on their business.

It was so fun and helpful. It's the 1st course I attached to and understand the product mix very well and the relationship between branding and product development. I recommend this course for anyone who want to learn more about marketing. It's worthy.

Thank you, Professor!

Such a different perspective to introduce myself to the world of marketing! The course content was super & even the examples laid out across were from varied industries thus providing a holistic view on how to manage brands & products.

Very practical course taught by giving real time examples. The assignments,quizzes and reading materials were extremely amazing based on real life situations. Learnt a lot from the course.

This MOOC on Brand and Product Management is a great springboard in building and developing your brand. I have appreciated the work experience that I have gained as a Brand Development Supervisor through the concepts and theories discussed by Prof. Baptista. I like it how he uses real-life examples, so it is easier to relate the concepts to different business landscapes.

amazing course. the instructor is an expert in the industry and imparting his expertise and experience of more than 20 years to students. go for it.

Engaging material, Easy to understand, In depth supplementary materail

very good course

Good

Beyond my expectation.

Best Marketing Course on the planet which can be applied to practical business problems irrespective of the industry one works in.!!

me costo algo por el ingles sin embargo estoy muy satisfecha por todo lo aprendido tienen muy excelente material de trabajo e informacion

Although I have not finished this course yet ( still in the process), I thought this course and this platform is amazing! Thank you!

useful and interesting to enroll yourself into the marketing field

like it

Awesome course and great teaching

Really good!

very good course with a very good teacher

I have Brand and Product management course in 5th sem of MBA. This course really helped me in understanding key aspects related to developing and managing a brand. Thank you Coursera for giving me finacial Aid.

it has been a good course, i suggest you to add more case history

This course provides a very good practical understanding of various concepts on Brand Management with brief overview of Product Management. The relationship between the Product and the brand, and how both of them connects to the business needs are explained very well.

i think this course is a great opportunity to know how the work is done at IE Business School. I am very proud with my purchase of the Specialization in Marketing Mix. Moreover. i want to say thank you to the professor because he is a amazing professional and his explanations are very nice and clear.

very good course for every communicator and marketing person

Really useful and good materials. I followed itas a postcast while driving and it was so easy to follow.