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Voltar para Brand and Product Management

Comentários e feedback de alunos de Brand and Product Management da instituição IE Business SchoolIE Business School

1,154 classificações
247 avaliações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações


Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.


Aug 15, 2016

Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course

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126 — 150 de {totalReviews} Avaliações para o Brand and Product Management

por Matteo R

Jul 25, 2017

Great course and super cool instructor

por Jean C

Sep 21, 2016

very interactive course.. very helpful

por Maisaa M S

May 06, 2019

Very well explained. Easy to follow.

por Jose A Z P

Jan 09, 2017

This course is awesome i like a lot

por Sophia J

Dec 10, 2016

Great course and amazing professor!

por Sapan P

Mar 12, 2016

Relevant content. Amazing teaching.

por Amer h

Oct 07, 2017

Informative and easy to understand

por Wadzanai C

Dec 03, 2016

Beautiful course for role changers

por Duke N

Oct 18, 2016

Informative and interesting course

por Manish S

Oct 15, 2019

Awesome course and great teaching

por Wendy

Apr 04, 2019

Solid knowledge and vivid cases.

por Anik k d

Jul 28, 2017

the course was indepth and apt.

por Susana M

Apr 06, 2018

Very interesting and complete.

por rajath s

Feb 17, 2017


por Claudio M O

Dec 14, 2017

hi, Thanks for the petty tips

por Deepak R N

Jun 09, 2016

Superbly taught to the point.

por Kathryn B

Jan 04, 2017

Fantastic course. Thank you!

por Satyam P

Feb 21, 2016

A very well explained course

por vinay k s

Aug 12, 2018

This course is very useful.

por Thamara M

Aug 29, 2016

Good Job, really helpful!!!

por Rinishka R

May 20, 2016

totally love this course <3

por Кабанова Е В

Dec 26, 2017

Thank you for the course!

por Pranath D S

Mar 19, 2019

Exceptionally explained.

por Dmitry S

Sep 12, 2017

Very exciting and useful

por Muhammad B Z

Aug 03, 2018

A must-do for beginners