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Voltar para Brand and Product Management

Comentários e feedback de alunos de Brand and Product Management da instituição IE Business SchoolIE Business School

4.7
estrelas
1,154 classificações
247 avaliações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações

SR

Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

JM

Aug 15, 2016

Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course

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101 — 125 de {totalReviews} Avaliações para o Brand and Product Management

por Lama K

Sep 25, 2018

So useful and supported by clear examples! Highly Recommended

por Godwin K

Feb 02, 2018

very good course for every communicator and marketing person

por Ruchi C V

Jul 15, 2016

Good one to begin with. Very well laid out and illustrated.

por Adekola F

Oct 20, 2017

All I can say is that the course is amazing. I've learnt a

por Jai K T

Jan 18, 2017

Great course to learn about brands and product management.

por Catalina G C

Mar 06, 2016

Great course! I really enjoy all the videos and lectures.

por Diksha S

Mar 14, 2017

Great Course! I got to learn a lot. Very useful content.

por Gustavo G

Mar 08, 2016

I had learn in this course! More than my own university.

por raj u

Jan 13, 2017

Analysis of an issue is super along with illustrations.

por vishal k

Jul 24, 2017

Great course with good examples explained properly

por Agnieszka

Feb 27, 2017

Excellent! I really enjoyed following this course.

por soumya K

Sep 13, 2018

excellent course to understand brand. very useful

por Gamael B

May 23, 2016

Great delivery, very informative and resourceful.

por Stephen O

Jun 08, 2019

Great Course. Very informative and descriptive.

por Adam I

May 15, 2019

VERY WELL EXPLAINED, CLEAR, AND EASY TO FOLLLOW

por Dee M

May 19, 2016

Great, great course - many very useful insights

por Reiner P

May 09, 2016

5 stars, this is a perfect course with Impact.

por TANMOY D

Apr 15, 2018

Good Explanation of each topic in the course..

por ABHIJAT S

Jan 01, 2018

.Excellent Course structure! Brilliant faculty

por Aliroz K

Mar 26, 2019

One of the best course for Business students.

por ANNA N

Feb 21, 2019

Very nice course! and really nice instructor!

por Рацеева С С

Mar 11, 2019

Great course, great professor. Good luck fo

por Liya S

Aug 25, 2019

very good course with a very good teacher

por Vahid N

Aug 28, 2016

Great introduction to the subject matter.

por Łukasz

Aug 22, 2016

Really great course! I enjoyed it alot!