Sep 08, 2018
A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.
Jun 20, 2020
I really loved it, it's fruitful, I firstly thought I would get bored and that it would be heavy, but It's really amazing and I already got info from it that I'll be implementing in my real life.
por Eduardo P L•
Apr 21, 2020
Clear, professional, well structured and easy to digest videos.
I would recommend this course to anyone who is either starting a new business, willing to design a successful brand and product strategy or is entering the world of product and brand management on their career.
Kudos to Professor Luis Baptista
por patricia c z•
Jun 05, 2016
i think this course is a great opportunity to know how the work is done at IE Business School. I am very proud with my purchase of the Specialization in Marketing Mix. Moreover. i want to say thank you to the professor because he is a amazing professional and his explanations are very nice and clear.
por Upma G•
Jun 24, 2020
This was my first course with Coursera and I have to say I am highly impressed with the layout. Professor Luis Rodriguez Baptista has done the job amazingly well. He explained every topic effortlessly. I am extremely satisfied as this course had much more than my expectations.
por Nikhil H C•
Apr 10, 2020
The course was very good and informative about Product and Brand Management. The lectures provided the necessary insights of the program. I feel this course has instigated my interest in brand management and I am sure to further take my study to much deeper level in this area.
por FATIMA Z E K•
Sep 17, 2020
The best eveeeeer! I'm so satisfied, I woke up every morning happy to take this course, I felt always motivited when I knew that I'm gonna take a new course and learn, for sure, new things. Big thaaank's for the instractor (you are the best ever) I could never thank u enough!
por Nikhil J•
Aug 31, 2020
It is an amazing course taking you through every short detail you are required to know about brand and product management.
The assignment also help you to understand how to search for the data you need about the market and also keeps your basics strong with regular quizzes .
por Saurabh M•
Jan 08, 2018
This course provides a very good practical understanding of various concepts on Brand Management with brief overview of Product Management. The relationship between the Product and the brand, and how both of them connects to the business needs are explained very well.
por Cheryl P A•
Feb 02, 2018
Professor Rodriguez Baptista was an amazing lecturer. I really enjoyed this course and will refer back to the course materials frequently to maintain my expertise in Brand & Product Management. I can't wait to apply my newly acquired theory to real-life scenarios!
por Mahmoud A•
Jul 30, 2019
It was so fun and helpful. It's the 1st course I attached to and understand the product mix very well and the relationship between branding and product development. I recommend this course for anyone who want to learn more about marketing. It's worthy.
por Stavros S•
Mar 10, 2016
This course is very realistic and practical in nature. Professor Rodriguez -Baptista has an incredible way of relaying the information and illustrating the practical application of tools and models to the real business environment. Highly recommended!
por Alexey F•
May 31, 2020
I found this course very informative, professor Luis Rodriguez Baptista reads the course very emotional and interesting which always keeps you in focus. I got to know new concepts and stratages and cannot wait to start to implement them in future.
por Khosro G•
Sep 05, 2018
In this valuable course, I learned about "product life cycle", "product development" , "market penetration", "Brand architecture" and many more. The course of brand and product management really helped me improve as a current retail assistant.
por Kunjalkumar K P•
May 26, 2020
I enjoyed & loved to learn the course throughout all the modules. The course increased my knowledge to a great extent. The instructor was great with excellent presentation skills who provided a wealth of information that was easy to digest.
por Shanshan T•
Mar 13, 2016
The instructor is one of the best teachers I ever had. He made the point concise and clear. He has natural talents of conveying knowledge and information.
Please, please provide more classes taught by Professor Luis Rodriguez Baptista !
por Chinmay S•
Aug 08, 2019
Such a different perspective to introduce myself to the world of marketing! The course content was super & even the examples laid out across were from varied industries thus providing a holistic view on how to manage brands & products.
por Rigel M B•
Mar 05, 2019
Me ha gustado mucho el curso, he recordado varias cosas que vi en la facultad y he aprendido conceptos nuevos y actuales. Considero que es un curso de muy alta calidad y los ejercicios permiten que lo aprendido se aplique al momento.
por Andrey K•
Oct 18, 2016
I liked this course 'Brand & Product Management' by IE Business School. The material is clear and specific with business cases of the real life. I recommend it to those who are interested in up-to-date brand management and marketing.
por Rajan K•
Dec 07, 2019
I have Brand and Product management course in 5th sem of MBA. This course really helped me in understanding key aspects related to developing and managing a brand. Thank you Coursera for giving me finacial Aid.
por Gabrielle L•
Apr 23, 2019
LOVE IT. I just start my 1st module and can't wait to say gratitude to this course for giving me a chance to learn about these things. I'll update more after I finished this course.
Thank you so much
por ANKITA S•
May 13, 2020
Learnt about how to build brand equity, brand architecture and brand portfolio, what is brand pipeline and how to manage brand engagement, which are going to help me in my marketing career.
por Jaideep K•
Jun 14, 2019
Very practical course taught by giving real time examples. The assignments,quizzes and reading materials were extremely amazing based on real life situations. Learnt a lot from the course.
por Edidiong E•
Jul 17, 2017
It was an exciting journey getting to understand the intricacies behind brands and how they can be managed successfully. The lessons were in-depth and the examples were explicitly simple.
por Daryna Z•
Jun 15, 2020
This course was informative and interesting for me and, I think, for people who are interested in marketing. All information was explained affordable, thanks to a professional teacher.
por Pedro M•
Jun 02, 2020
Excellent contents, testing and materials. Very logic progression of contents and relevant information, even if you are already working in the field.
A benchmark for Coursera offerings
por Alin C F•
Jul 08, 2016
This is the best course I have taken on Coursera so far. I highly recommend it to anyone who is interested in marketing, branding or management.
Thank you for this awesome course!