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Voltar para gestão de marca e produto

Comentários e feedback de alunos de gestão de marca e produto da instituição IE Business SchoolIE Business School

2,353 classificações
506 avaliações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações


14 de out de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


7 de set de 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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451 — 475 de 510 Avaliações para o gestão de marca e produto


1 de out de 2016

better accent clean verbal this is how every course should be slow and steady

por Sandeep K

1 de set de 2020

The Course was really insightful and and it has cleared my basics very well

por Tursunai B

28 de set de 2020

it was informative and full of useful material but a bit boring sometimes


8 de ago de 2021

Had an amazing insight into the topic through some wonderful explanation

por Alaa B

18 de nov de 2021

This course is essential for every professional in the marketing field

por Sunishka G

11 de ago de 2020

Needed more graphs and slide ppts for clarity in some of the modules

por Ashwin R

26 de nov de 2017

Good course on branding that touches upon all the fundamentals

por Varad K

25 de nov de 2020

Very Knoledgable and important course. Good Teacher as well

por Ryan P

3 de mai de 2018

Very thorough and insightful with many practical examples.

por Mayur S G

10 de jan de 2021

great courses. hope it will be boost my career ahead.

por Ricard B T

4 de jul de 2016

Muy buen curso, con una excelente y práctica materia!

por Manuel R O

6 de out de 2020

Really good with some examples and great insights.

por Sagar R B

4 de jul de 2021

Very comprehensive but easy to understand content

por Aliexo f

23 de fev de 2016

The depth of the topic taught is really amazing

por Aarti v

14 de abr de 2020

best course for understanding brand marketing

por SeyedKamalAddin R

29 de fev de 2016

Good course.

just, it does not go in depth

por Eugene T

13 de mar de 2016

Great course for Branding Insights!

por uday k

22 de nov de 2020

it was a great learning experience

por Kajal R

22 de jun de 2020

The course was a great help to me.

por Hassan S

23 de mai de 2019

Could have been more engaging


30 de dez de 2021

Have gain much knowledgeuc

por Shruthi S

15 de abr de 2018

Helpful and value adding

por Bolaji o o

5 de out de 2020


por mafer s

26 de jan de 2020

Me está encantando!

por Rajat S

21 de jul de 2020

very nice course.