This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.
A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.
por NAMALA S R•
por Sameer A•
por Shwetashree V•
por OYASE A O•
Great primer if you're new to brand and product management. Could use a refresh (some reference material dates back to the early 2000s). But it's packed with useful info and engaging videos. I particularly liked that there were journal article readings. More courses should have them.
Quizzes were challenging enough for me. Fix the glitches for Module 5's assessment. Otherwise, sound course. I'll be revisiting it often.
por Justyna F•
Positives: Good introductory content with actionable insights.
Areas for improvement: Some of the content would benefit from being updated in light of market shifts over the past few years. Also, some course information is incorrect. For instance, in one of the final Week 4 videos, the instructor mentions that there is a video reviewing all course concepts. However, this video no longer exists (to my knowledge).
por Carole R•
Course structure and content is very well done and logical and the path is always motivating. The only improvement point I could point out is the English in the writing... the transcripts are really not accurate and contain many mistakes, and the readings or question headlines contain mistakes as well... a proposer proof-reading exercice would be a good point :)
por Nikhil K•
Great course with excellent anecdotes to understand Brand Management. Very interactice and cheerful professor. Could not understand product management in depth, as the course is more about branding only. The tests are good, but the questions don't change upon a retake, nor are answers visible from last submissions- an area that can be improved.
por Fabio M•
The information provided are simple and excellent. Everyone with a foundation of marketing can benefit from this course. The pace of the information along in the video is intense and a little bit too fast. I would have liked a slightly more relaxed rhythm. Anyway, thanks to IE business school for a great experience as first Mooc course.
por Simona T•
I find the course a very good summary of brand management with focusing on important concepts and definitions.
I would like if the professor elaborates more on the Lemonade business example. That would give me a better understanding of how to apply in practice the brand and product management concepts discovered throughout the course.
por Javier R I•
Muy buena introducción a la especialización en Marketing Mix de una escuela de negocios tan prestigiosa como el IE Business School. Los casos prácticos son de gran ayuda didáctica y lo único en que piensas al acabarlo, es en empezar el siguiente módulo de la especialización. Muy recomendable a aquellos interesados en la materia.
por Mohab H•
Some topics would have been more compelling if more examples were brought up. But Professor Luis Rodriguez Baptista was such a charismatic figure in their MOOC, so made very module interesting and understandable. Would have preferred a feedback section in the quiz we take to provide a better understanding of our answers
por Nicholas G•
As a practicing professional Product Manager this course was a great opportunity to grow my understanding of the subject and to continue on the path of continuous improvement.
Challenging and rewarding I have gained significant knowledge through this course and would recommend it any of my professional peers.
por Gyula W•
Great and informative course, but I would like to see better-implemented ppt's (behind the teacher they are really good). I think it would help further if we would get some more "task-based" questions in the tests - would help to make sure we not just memorized the lecture but understood it.
por bhavik p m•
A very innovative course explained in simple lucid language with the help of lemonade business. Prof. Baptista has very amazing technique of conveying the concept with practical examples. A course worth doing if you aspire to get into the world of management.
por Ramesh M•
Respected Sir, the entire course and the content is designed in a wonderful way and the way the videos sessions and the examples by the instructor is really informative. I once again congratulate the entire course era team for giving me a chance of learning.
por Anastasia D•
Thank you for the course, I like the examples and the quantity of the information very much. The thing I miss about this course is how to do the metrics that the professor recommends to do at most of the steps of most processes.
por Rutvij D•
I came to know much about Brand and Product Management just because I have recently joined a Start-up firm and gained much knowledge about how to market your brand and product along with management skills.
por Rishabh M•
The course was very informative and comprehensive.It is perfectly apt for both a student and a working individual.I wish there could have been a provision of seeing the solutions to quiz's questions.
I definitely enjoyed it and the professor is really good. In some parts, possibly too much tailored to professionals who already work as brand managers.
Nevertheless, this course is really well done.
por TejaPavanKumar V•
Excellent pace of teaching and impeccable course content development i'm fully satisfied and learned with fantastic experience! thank you very much! it'll definitley help for my career.
por vikas b•
The course was really very engaging with lots of examples from the industry and live cases. Professor had an excellent way of teaching the course. I would highly recommend this course.
por Ritesh G•
The course was very well explained and articulated by the professor. There may be few more real time examples to be added especial in the last chapter covering employee engagement.