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Voltar para gestão de marca e produto

Comentários e feedback de alunos de gestão de marca e produto da instituição IE Business SchoolIE Business School

2,323 classificações
502 avaliações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações


14 de out de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


7 de set de 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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326 — 350 de 506 Avaliações para o gestão de marca e produto

por Kundan k

14 de dez de 2019

best for corporates

por kevin g

28 de ago de 2016

Thanks !!! A Lot !!

por Geetendra S D

24 de jun de 2016

excellent professor

por Alison G d C

30 de jun de 2020

Excellent course !

por Manjunath S K

5 de jun de 2020

Very good course..

por Fr A I F

7 de jan de 2020

Wonderful journey.

por Rami A S

7 de nov de 2020

Very Informative

por victor d

23 de out de 2020

Great time here.

por Vignesh. M

29 de set de 2020

Excellent course

por Wang Y

7 de set de 2020

very nice class~

por Arun K M R

2 de set de 2020

Excellent course


29 de ago de 2019

very good course

por Yasmeen S

28 de jan de 2018

Excellent course

por Adeleke A

31 de dez de 2017


por Harshal J

6 de dez de 2016

Very informative

por Virendra G

9 de out de 2016

Excellent course

por suryakant p

22 de jan de 2022

Nice Experiance

por Sarder S I J

8 de ago de 2020

Very up to date

por Martin L

18 de abr de 2016

Amazing course!

por Natalie N

12 de fev de 2016

Love the course

por Adegbite A

17 de nov de 2021

well detailed!

por Vritti N

30 de jul de 2020

Amazing course

por Souvik R

4 de jul de 2021

G​reat Course

por Berk O

28 de set de 2020

Great course.