Chevron Left
Voltar para gestão de marca e produto

Comentários e feedback de alunos de gestão de marca e produto da instituição IE Business SchoolIE Business School

2,447 classificações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações


14 de out de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


7 de set de 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

Filtrar por:

326 — 350 de 530 Avaliações para o gestão de marca e produto


6 de nov de 2016

Beyond my expectation.

por Ahmed B

29 de mar de 2022

Had a wonderful time

por Eddy-Ann S

4 de dez de 2020

Just outstanding!!!!!

por Rayees A L

5 de jul de 2020

Great fully satisfied

por Ilja P

29 de jul de 2019

Thank you, Professor!

por S. M U S H

18 de set de 2017


por Igor S

19 de abr de 2016

very very good course

por Dennis P C

7 de out de 2020

Engaging experience!

por Anirudh M

25 de abr de 2020

The prof is amazing!

por Seng L G

29 de abr de 2019

useful and practical

por Sivakumar C

3 de mar de 2016

Very Comprehensive !

por Rajendra P R

23 de ago de 2020

Fantastic course...

por Kundan k

14 de dez de 2019

best for corporates

por kevin g

28 de ago de 2016

Thanks !!! A Lot !!

por Geetendra S D

24 de jun de 2016

excellent professor

por Alison G d C

30 de jun de 2020

Excellent course !

por Manjunath S K

5 de jun de 2020

Very good course..

por Fr A I F

7 de jan de 2020

Wonderful journey.

por Rami A S

7 de nov de 2020

Very Informative

por victor d

23 de out de 2020

Great time here.

por Vignesh. M

29 de set de 2020

Excellent course

por Wang Y

7 de set de 2020

very nice class~

por Arun K M R

2 de set de 2020

Excellent course


29 de ago de 2019

very good course

por Yasmeen S

28 de jan de 2018

Excellent course