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Voltar para Brand and Product Management

Comentários e feedback de alunos de Brand and Product Management da instituição IE Business SchoolIE Business School

2,032 classificações
441 avaliações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações

14 de Out de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

7 de Set de 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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326 — 350 de 437 Avaliações para o Brand and Product Management

por ankur s

24 de Mai de 2017


por irene s

14 de Mar de 2017

muy bueno

por Md. A R

26 de Set de 2020


por Maria A

29 de Nov de 2016


por Deepak P

19 de Mai de 2016


por S. K

25 de Out de 2020


por Sijie L

15 de Out de 2019

like it

por wang

22 de Mai de 2016


por Gianfranco M R

23 de Fev de 2016


por nabil c

26 de Mar de 2020


por Peter K

29 de Fev de 2016

5 Star

por Sahil C

13 de Ago de 2020


por Afsin S

2 de Jul de 2020


por Naresh H

15 de Jan de 2020


por Waleed A

25 de Jul de 2016


por Pierina A V O

15 de Ago de 2020


por Mr. S

23 de Abr de 2020



18 de Abr de 2020


por Sameer A

3 de Set de 2019


por Shwetashree V

19 de Jun de 2019


por magna

27 de Mar de 2020


por Bragadeesh

7 de Set de 2016


por NC

24 de Jan de 2021

Great primer if you're new to brand and product management. Could use a refresh (some reference material dates back to the early 2000s). But it's packed with useful info and engaging videos. I particularly liked that there were journal article readings. More courses should have them.

Quizzes were challenging enough for me. Fix the glitches for Module 5's assessment. Otherwise, sound course. I'll be revisiting it often.

por Justyna F

9 de Mai de 2020

Positives: Good introductory content with actionable insights.

Areas for improvement: Some of the content would benefit from being updated in light of market shifts over the past few years. Also, some course information is incorrect. For instance, in one of the final Week 4 videos, the instructor mentions that there is a video reviewing all course concepts. However, this video no longer exists (to my knowledge).

por Carole R

28 de Nov de 2017

Course structure and content is very well done and logical and the path is always motivating. The only improvement point I could point out is the English in the writing... the transcripts are really not accurate and contain many mistakes, and the readings or question headlines contain mistakes as well... a proposer proof-reading exercice would be a good point :)