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Voltar para gestão de marca e produto

Comentários e feedback de alunos de gestão de marca e produto da instituição IE Business SchoolIE Business School

2,353 classificações
506 avaliações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações


14 de out de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


7 de set de 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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301 — 325 de 510 Avaliações para o gestão de marca e produto

por Vinay K S

11 de ago de 2018

This course is very useful.

por Thamara M

29 de ago de 2016

Good Job, really helpful!!!

por Rinishka R

20 de mai de 2016

totally love this course <3

por Rahul N S

8 de jul de 2021

Valuable Business lessons

por Shubham P

4 de jul de 2021

R​eally insightful course


27 de mar de 2020

this course has helped me

por Кабанова Е

25 de dez de 2017

Thank you for the course!

por Abiru

20 de out de 2020

detailed and interesting

por Md R I

12 de jun de 2020

This is excellent course

por Pranath D S

19 de mar de 2019

Exceptionally explained.

por Dmitry S

12 de set de 2017

Very exciting and useful

por Muhammad B Z

3 de ago de 2018

A must-do for beginners

por Boris V

27 de jun de 2017

Excellent course indeed

por Tobi B

15 de set de 2020

It was very insightful


4 de jun de 2020

The course is amazing.


6 de nov de 2016

Beyond my expectation.

por Ahmed B

29 de mar de 2022

​Had a wonderful time

por Eddy-Ann S

4 de dez de 2020

Just outstanding!!!!!

por Rayees A L

5 de jul de 2020

Great fully satisfied

por Ilja P

29 de jul de 2019

Thank you, Professor!

por S. M U S H

18 de set de 2017


por igor s

19 de abr de 2016

very very good course

por Dennis P C

7 de out de 2020

Engaging experience!

por Anirudh M

25 de abr de 2020

The prof is amazing!

por Seng L G

29 de abr de 2019

useful and practical