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Voltar para gestão de marca e produto

Comentários e feedback de alunos de gestão de marca e produto da instituição IE Business SchoolIE Business School

2,447 classificações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações


14 de out de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


7 de set de 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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276 — 300 de 530 Avaliações para o gestão de marca e produto

por Sumit R G

25 de jun de 2021

Very engaging and good precise content

por Matteo R

25 de jul de 2017

Great course and super cool instructor

por Jean C

20 de set de 2016

very interactive course.. very helpful

por Negin z

7 de out de 2022

this course so useful and efficient

por Maisaa M S

6 de mai de 2019

Very well explained. Easy to follow.

por Jose A Z P

8 de jan de 2017

This course is awesome i like a lot

por Sophia J

10 de dez de 2016

Great course and amazing professor!

por Sapan P

12 de mar de 2016

Relevant content. Amazing teaching.

por Amer h

7 de out de 2017

Informative and easy to understand

por Wadzanai C

3 de dez de 2016

Beautiful course for role changers

por Duke N

18 de out de 2016

Informative and interesting course

por Erika B

21 de set de 2020

very clear, brief and informative


16 de set de 2020

very good and so much informative

por Manish S

15 de out de 2019

Awesome course and great teaching

por Puneet M

14 de jul de 2021

A very nice course for beginners

por Folarin L

3 de mai de 2021

Very Educative and Easy to learn

por Tasfia R N

2 de jun de 2020

This is really an useful course.

por Wendy

4 de abr de 2019

Solid knowledge and vivid cases.

por Louisa R

19 de mar de 2021

I absolutely loved this course!

por Anik k d

28 de jul de 2017

the course was indepth and apt.

por vijaydilipraj

16 de mai de 2021

EXCELLENT...! Cannot be better

por T. A

16 de abr de 2020

This course is really amazing.

por Susana M

6 de abr de 2018

Very interesting and complete.

por rajath s

16 de fev de 2017


por Vikas P

15 de set de 2021

Course was very comprehensive