Sep 08, 2018
A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.
Aug 15, 2016
Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course
por Ramesh M•
May 22, 2020
Respected Sir, the entire course and the content is designed in a wonderful way and the way the videos sessions and the examples by the instructor is really informative. I once again congratulate the entire course era team for giving me a chance of learning.
por Anastasia D•
Mar 02, 2016
Thank you for the course, I like the examples and the quantity of the information very much. The thing I miss about this course is how to do the metrics that the professor recommends to do at most of the steps of most processes.
por Rutvij D•
May 18, 2020
I came to know much about Brand and Product Management just because I have recently joined a Start-up firm and gained much knowledge about how to market your brand and product along with management skills.
por Rishabh M•
May 03, 2020
The course was very informative and comprehensive.It is perfectly apt for both a student and a working individual.I wish there could have been a provision of seeing the solutions to quiz's questions.
Apr 15, 2020
I definitely enjoyed it and the professor is really good. In some parts, possibly too much tailored to professionals who already work as brand managers.
Nevertheless, this course is really well done.
por Vikas B•
Apr 21, 2020
The course was really very engaging with lots of examples from the industry and live cases. Professor had an excellent way of teaching the course. I would highly recommend this course.
por Ritesh G•
Apr 09, 2020
The course was very well explained and articulated by the professor. There may be few more real time examples to be added especial in the last chapter covering employee engagement.
por Ingrid P•
Mar 09, 2017
The course (videos and especially teacher) are very well done and I've enjoyed that however in my opinion the content is more for marketing beginners and doesn't go much in depth.
Jul 28, 2018
Very Good Course to enhance your understanding regarding customer analysis to product analysis. Must for someone who is planing his career in Marketing of product and Brand.
por Fabio L•
Mar 06, 2016
Great course with solid content and concepts, i definitely recommend it.
I didn't gave a 5 star review only because i felt that more examples were needed on module 4.
por Suryasree R•
Aug 07, 2017
The course was quite insightful, however, I felt more case studies could have been shared. The concepts were well explained, but it was quite theoretical.
por Colin M•
Feb 10, 2018
This is a great course to learn some of the fundamentals of product and brand management (though the primary focus of the course seems to be on brand).
por VALENTINA V C•
Dec 04, 2016
VERY THEORETHICAL. NEED TO HAVE MORE IMAGES OR MAPS OTHERWISE CAN GET BORED WITH THE GUY SPEAKING.
GOOD LENGTH OF VIDEOS
GOOD REAL LIFE EXAMPLES
por Tahreem R•
Nov 22, 2016
I found this course very effective and helpful. Hope it will help others too in understanding Marketing approaches that are explained very well.
por Pore J•
Aug 03, 2016
Brand and Product Management is one of the most useful marketing courses provided by Coursera, and it gives me a better sense of marketing.
por Omkar T•
May 20, 2017
The course is really helpful give you exposure of how to branding your product and then how to calculate the demand of your product etc.
por Helder R V•
Feb 20, 2016
Very good material with more than enough detailing on the subject. Wish it could have more practical examples and exercises.
por Robert B C•
Oct 15, 2017
Course is quite good and useful....perhaps a few writing assignments s as part of the grading key? Very good lectures!
por José L L•
Mar 10, 2016
Overall, great course. The contents are meaningful and useful. IE's widely recognised expertise comes through all
por Adegboyega O T•
May 15, 2020
The Professor gave clear explanations with relatable examples.
The navigation on the site was also easy
por Nana K•
May 25, 2019
Superbe cours pour apprendre les bases du Marketing et notamment de la gestion des marques
Aug 25, 2017
Good course for a general overview. Engaging tutor but it needs more visual in my opinion.
por Rene G•
Jan 24, 2017
Explicaciones muy concisas y temas relevantes con buenos ejemplos de la vida real
por VINODH K•
Oct 01, 2016
better accent clean verbal this is how every course should be slow and steady
por Ashwin R•
Nov 26, 2017
Good course on branding that touches upon all the fundamentals