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Voltar para gestão de marca e produto

Comentários e feedback de alunos de gestão de marca e produto da instituição IE Business SchoolIE Business School

2,365 classificações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações


14 de out de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


7 de set de 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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226 — 250 de 513 Avaliações para o gestão de marca e produto

por oded d

9 de fev de 2022

this is an eye opener and exactly made for my needs.

por Christian R

1 de nov de 2021

The topic very interesting. I have learned too much.


2 de set de 2020

It was awesome and that Marketing Funnel was amazing

por Sylvano I

20 de ago de 2020

very informative learnt so much on brand management

por Muhammad S

22 de jul de 2020

Very interesting and valuable for business students

por vishal k

24 de jul de 2017

Great course with good examples explained properly

por Agnieszka

26 de fev de 2017

Excellent! I really enjoyed following this course.

por Ivonne M

16 de mar de 2021

Muy completo el curso, solo que n otiene creditos

por Koh W B J

18 de nov de 2020

Interesting and comprehensive content and course.

por Soumya K

13 de set de 2018

excellent course to understand brand. very useful

por Gamael B

23 de mai de 2016

Great delivery, very informative and resourceful.

por Stephen O

8 de jun de 2019

Great Course. Very informative and descriptive.

por Adam I

14 de mai de 2019


por Dee M

19 de mai de 2016

Great, great course - many very useful insights

por Reiner P

9 de mai de 2016

5 stars, this is a perfect course with Impact.


1 de set de 2021

this course was really good and well explained

por Vedashree K

28 de nov de 2020

Excellent course with interesting assignments.


15 de abr de 2018

Good Explanation of each topic in the course..


1 de jan de 2018

.Excellent Course structure! Brilliant faculty

por Dr. S S

6 de set de 2020

Amazing Content and explained in the best way


20 de jul de 2020

Excelent and very educative. Recommended 100%

por AMAN S C

8 de mai de 2020

excellent teaching by our spanish instructor.

por Budhaditya R

4 de mai de 2020

Loved the pedagogy and the style of teaching!


3 de mai de 2020

Best Course for brand and product management!