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Voltar para Brand and Product Management

Comentários e feedback de alunos de Brand and Product Management da instituição IE Business SchoolIE Business School

4.7
estrelas
1,897 classificações
420 avaliações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações

MT
14 de Out de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR
7 de Set de 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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226 — 250 de 417 Avaliações para o Brand and Product Management

por Jean C

20 de Set de 2016

very interactive course.. very helpful

por Maisaa M S

6 de Mai de 2019

Very well explained. Easy to follow.

por Jose A Z P

8 de Jan de 2017

This course is awesome i like a lot

por Sophia J

10 de Dez de 2016

Great course and amazing professor!

por Sapan P

12 de Mar de 2016

Relevant content. Amazing teaching.

por Amer h

7 de Out de 2017

Informative and easy to understand

por Wadzanai C

3 de Dez de 2016

Beautiful course for role changers

por Duke N

18 de Out de 2016

Informative and interesting course

por Erika B

21 de Set de 2020

very clear, brief and informative

por MOHAMMED F K

16 de Set de 2020

very good and so much informative

por Manish S

15 de Out de 2019

Awesome course and great teaching

por Tasfia R N

2 de Jun de 2020

This is really an useful course.

por Wendy

4 de Abr de 2019

Solid knowledge and vivid cases.

por Anik k d

28 de Jul de 2017

the course was indepth and apt.

por T. A

16 de Abr de 2020

This course is really amazing.

por Susana M

6 de Abr de 2018

Very interesting and complete.

por rajath s

16 de Fev de 2017

IT WAS REALLY GOOD EXPERIANCE.

por Ерошенков М А

6 de Mar de 2020

Wery interesting and usefull!

por Claudio M O

14 de Dez de 2017

hi, Thanks for the petty tips

por Deepak R N

9 de Jun de 2016

Superbly taught to the point.

por Kathryn B

3 de Jan de 2017

Fantastic course. Thank you!

por Satyam P

21 de Fev de 2016

A very well explained course

por Sulaimon Y

24 de Set de 2020

Thanks for this certificate

por Akande O O

26 de Mai de 2020

Good teachings, nice course

por Vinay K S

11 de Ago de 2018

This course is very useful.