Excellent course - good overview, full of live examples & key messages. The course delivers what it is meant to and provides a good understanding with key take-aways. Prof. Luis Rodriguez delivered the course in an interesting & creative way by exploring fnac and interacting with customers. I am happy that I enrolled for this course. I would have rated 5 star, except for one feedback that most of the content in "Reading" sections is dated to around 2012-2014. It would have been better if that content is latest, even though the principles covered are relevant.

It is a short course but it contains a lot of basic knowledge of marketing and very good examples to help the students to understand.

I am pretty sure it will be helpful for people with different types of knowledge in this field. If you are a professional you might find some good ideas here, if you are a newcomer in this area, you might acquire so much information

Extensive branding course, that cover main branding subjects and putting them all in an applicable context to prepare u for the immediate implementation shaping the base of branding manager mindset and knowledge. Great course !

Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course

Very interactive and enlightening. Would definitely recommend

Very nice course! and really nice instructor!

Great concepts that can easily get overlooked while working to create one's own brand.

Great content delivery and actual use cases help in easy understanding of all concepts

Exceptionally explained.

One of the best course for Business students.

This is a life changing course, if you apply all that was taught.

The course is a goldmine of information.

Solid knowledge and vivid cases.

It is a great introductory course and definitely a good guide to build a solid brand and product strategy.

Me ha gustado mucho el curso, he recordado varias cosas que vi en la facultad y he aprendido conceptos nuevos y actuales. Considero que es un curso de muy alta calidad y los ejercicios permiten que lo aprendido se aplique al momento.

The course is well structured. The lecturer is knowledgable and full of passion. It's really good for a beginner!

Great course, great professor. Good luck fo

Great Course on Brand & Product Management. The course is geared more towards Brand Management & less on Product Management. Enjoyed this course.

excellent professor

A very well explained course

its awesome every one should go through course to be best in branding techniques.

Amazing course!

Great course and amazing professor!

Professor Rodriguez Baptista was an amazing lecturer. I really enjoyed this course and will refer back to the course materials frequently to maintain my expertise in Brand & Product Management. I can't wait to apply my newly acquired theory to real-life scenarios!

Great course! Very useful and easy to follow. Congratulations for the course!

Very good content, awesome instructor!!! Can't wait to apply the concepts on my current work.