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Voltar para Brand and Product Management

Comentários e feedback de alunos de Brand and Product Management da instituição IE Business SchoolIE Business School

4.7
estrelas
1,485 classificações
321 avaliações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações

SR

Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

JM

Aug 15, 2016

Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course

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126 — 150 de {totalReviews} Avaliações para o Brand and Product Management

por Svitlana K

Oct 17, 2019

useful and interesting to enroll yourself into the marketing field

por Valentina d c

Dec 03, 2019

it has been a good course, i suggest you to add more case history

por Mohamed Z R

Jun 12, 2016

what an organized , clear and understandable videos and content ,

por Pastor J A P P

Mar 14, 2016

Importante información y fácil de entender. Bien explicado todo.

por ahmed a e g b

Dec 08, 2019

it`s great courses with a well endowed and masterful professor

por Swarnalekha K

May 15, 2020

I loved to learn a lot about how to create your own branding.

por Oluyinka O

Feb 18, 2019

Very interactive and enlightening. Would definitely recommend

por Lama K

Sep 25, 2018

So useful and supported by clear examples! Highly Recommended

por Godwin K

Feb 02, 2018

very good course for every communicator and marketing person

por Ruchi C V

Jul 15, 2016

Good one to begin with. Very well laid out and illustrated.

por Adekola F

Oct 20, 2017

All I can say is that the course is amazing. I've learnt a

por Jai K T

Jan 18, 2017

Great course to learn about brands and product management.

por Catalina G C

Mar 06, 2016

Great course! I really enjoy all the videos and lectures.

por Tamil S V K

May 18, 2020

This course is quite informative and learnt new concepts.

por Diksha S

Mar 14, 2017

Great Course! I got to learn a lot. Very useful content.

por Gustavo G

Mar 08, 2016

I had learn in this course! More than my own university.

por raj u

Jan 13, 2017

Analysis of an issue is super along with illustrations.

por Anna B

May 08, 2020

Great course, clear structure, incredibly interesting!

por vishal k

Jul 24, 2017

Great course with good examples explained properly

por Agnieszka

Feb 27, 2017

Excellent! I really enjoyed following this course.

por soumya K

Sep 13, 2018

excellent course to understand brand. very useful

por Gamael B

May 23, 2016

Great delivery, very informative and resourceful.

por Stephen O

Jun 08, 2019

Great Course. Very informative and descriptive.

por Adam I

May 15, 2019

VERY WELL EXPLAINED, CLEAR, AND EASY TO FOLLLOW

por Dee M

May 19, 2016

Great, great course - many very useful insights