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Voltar para Brand and Product Management

Comentários e feedback de alunos de Brand and Product Management da instituição IE Business SchoolIE Business School

4.7
estrelas
1,582 classificações
341 avaliações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações

SR

Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

SH

Jun 20, 2020

I really loved it, it's fruitful, I firstly thought I would get bored and that it would be heavy, but It's really amazing and I already got info from it that I'll be implementing in my real life.

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101 — 125 de 338 Avaliações para o Brand and Product Management

por Carol M

Aug 02, 2018

Informative, deep, clear, and the instructor is charismatic and has great explanation skills.

por Md. Z H B

Jul 18, 2017

I have loved the course. The Content, Study Materials everything was top notch. Thumbs Up (y)

por Thais F d S

Jan 24, 2017

Very good content, awesome instructor!!! Can't wait to apply the concepts on my current work.

por Shailesh K C

Mar 03, 2016

One of the best courses I have come across. Highly resourceful and worth the time and money.

por Rishabh S P

May 10, 2020

Really interesting and well structured course with an amazing and enthusiastic professor!!

por LALBELTHANG L

Jun 17, 2020

Awesome learning. I have acquired an immense knowlwdge about Brand and Product Managemnt.

por Oghenerukevwe T

Feb 13, 2018

I totally enjoyed taking this course. It was very practical and resourceful. Many thanks!

por Soundarya B

May 20, 2020

really good course with great content. It is really informative and the papers were good

por Vinitt J

Feb 22, 2016

Knowledgeable Course and excellent professor. Crisp and to the point

Thank you very much

por Akshit S

Jun 30, 2020

Develops insights about brand establishment and growth as well as product development.

por javihn t k s

Sep 05, 2018

teaches the overall fundamentals of marketing. it was really useful for me thank you!

por Vishakha K

Dec 22, 2019

Module 2 and Module 3 has great content with examples and case studies to apply too.

por Sam W

Aug 27, 2018

Very interactive and interesting.

The instructor has put great effort on the course.

por Nehala R

Jul 02, 2020

I knew details about marketing mix implementation and it's an wonderful experience

por pulla s c t

Jul 13, 2016

its awesome every one should go through course to be best in branding techniques.

por Asiru M O

Feb 19, 2017

Am really happy about this course am taking and I enjoy how it is being thought.

por Abhijit P

Jan 25, 2017

Great Course, covered everything from Product development till Brand positioning

por Alex P

May 19, 2020

Had a nice time throughout the course. Very insightful and a very good teacher.

por Maaz S

Oct 27, 2018

Highly reccomendable for students who want to learn more about brand management

por Jose M C

Apr 26, 2017

Great course! Very useful and easy to follow. Congratulations for the course!

por AMIT D

Mar 30, 2020

Perfect coverage of all the aspects of Brand Management, brand Portfolio etc

por Adoh I B

May 01, 2020

This course has opened my eyes to knowledge and I am excited to go higher.

por remie w

Oct 07, 2019

Very informative and coherent, not circuitous and very relevant. Thank you

por Igor F M B

Aug 06, 2019

Excellent course with a great approach to the values of a brand. Congrats!

por Gabriel d l L B

Aug 28, 2016

The information is very well organized, easy to follow and to understand.