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Learner Reviews & Feedback for Brand and Product Management by IE Business School

4.7
stars
2,554 ratings

About the Course

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement. By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally toward consumers and internally toward employees. You will be able to define the right metrics for determining success when implementating your product and brand strategy, considering any adjustments that may need to make under a test-and-learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marketing Consultant - will guide you through six modules that begin by explaining the challenge of managing products through their "lifecycle" and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course that enables your understanding on the importance of brand and product management and then use brand development tools, architecture, and portfolios, to achieve success. This course is also available in Spanish. To join the fully translated Spanish version, visit this page: https://www.coursera.org/learn/gestion-marca-producto...

Top reviews

MT

Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR

Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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76 - 100 of 548 Reviews for Brand and Product Management

By Lácedar T

Jun 28, 2021

This course was very insightful. As a newbie in product management, I was taken through this course in a careful and very explanatory manner. Thank you, Loius Baptiste.

By Kiran M

Oct 28, 2017

Excellent Course. Was well structured and thought out! I will definitely refer back to this course in the future in case of Brand Management challenges in my company.

By Francesca A

May 27, 2016

The lecturer is so engaging and easy to learn from. Really practical and doesn't use jargon. The industry words he uses he explains well so perfect for a beginner.

By chinmay b

Mar 3, 2022

Fantastic Journey. The course outline great topics and Prof. Luis has made efforts to provide infor on it nicely comprising by some of his personal experience.

By Shruthi S

Nov 27, 2016

A very nicely crafted course on brand and product management. Explained in a detailed and structured manner with abundant examples. Awesome learning experience!

By 武利鑫

Dec 29, 2016

通过本课程的学习对于品牌和产品管理iyoule一个新的知识架构体系。最重要的是这门课程很适用于互联网时代互联网品牌的建设,推出新的产品的时候如何选择品牌,考虑哪些因素母品牌的影响。三个品牌的管理工具,当然还有产品的管理思维,非常好。谢谢你们的精彩课程和老师的辛苦付出,把好的知识可以带到中国来。thank you!

By Kingslin J

Feb 27, 2020

Topics , content and examples are really helped to learn the importance of each steps and processes need to be followed in brand and product management.

By pinal c

Sep 22, 2019

amazing course. the instructor is an expert in the industry and imparting his expertise and experience of more than 20 years to students. go for it.

By Joe T

Sep 15, 2018

Another great coursera course. The full course dealt with formal product portfolio management. I will be implementing these practices in my company.

By David

Dec 24, 2016

Very engaging and informative course.

I'd suggest the organizer to add more assessment except the quiz that do not require much effort to get passed.

By Muhammad N K

Jan 31, 2022

Great course for professional, I am thankful to Coursera and IE Business School for this oppurtuinity to learn even without being physically there.

By Yusuf H

Jul 30, 2019

This course is an eye-opener. A lot of things that are taking for granted by entrepreneurs that could have a long-lasting effect on their business.

By Smruti M

Jun 29, 2017

I feel this is the most exhaustive course one can find on coursera. All one need to know about the branding and product management is at one place.

By Juan J B

Jan 30, 2023

Very well structured, clear and easy to follow. The lessons had illustrating examples and explaining of concepts which was something to bring in.

By khalil s

Jun 24, 2019

Amazing knowledge taken from this course out of an outstanding professor. I've really learned a lot. It added strategic thinking to my reasoning.

By Adarsh N S

Jun 11, 2017

Great Course on Brand & Product Management. The course is geared more towards Brand Management & less on Product Management. Enjoyed this course.

By ROBERTO A

Oct 8, 2020

This course gave me an excellent foundational knowledge on Product and Brand Management, and its application to real world business experiences.

By Bibek B

Aug 30, 2021

I recommend this to every person who is into marketing and sales and want to enhance their knowledge into brand development and management.

By Arnon S

Jul 1, 2019

Thoroughly enjoyed this course. The material was up-to-date, presented in an interesting manner. The quizzes tested knowledge well. Thanks!

By Arup d

Jul 5, 2021

Loved it. Very thorough. Excellent course to take for people who want to dip their feet in the knowledge of product and brand management.

By Juan P C M

Apr 30, 2020

It was a very interesting course, that gave me a lot of tools in marketing. Luis was a really good professor and very easy to understand.

By katherine c

Oct 28, 2019

me costo algo por el ingles sin embargo estoy muy satisfecha por todo lo aprendido tienen muy excelente material de trabajo e informacion

By Himanshu M

Aug 29, 2021

Wonderful course for understanding how brand works and how product's life goes on and how product keeps on changing itself for customers

By HOÀNG H

Sep 13, 2021

The course is very interesting and easy to understand. After this course I have a better understanding of Brand and product management.

By Pradeep K

May 11, 2020

this is a really nice and content full design course for beginners. I have learnt a lot from here. I will recommend to everyone for it.