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Voltar para Brand and Product Management

Comentários e feedback de alunos de Brand and Product Management da instituição IE Business SchoolIE Business School

4.7
1,106 classificações
237 avaliações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações

SR

Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

JM

Aug 15, 2016

Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course

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226 — 233 de {totalReviews} Avaliações para o Brand and Product Management

por RAMESH P

Nov 30, 2017

god enough to pursue

por Miguel M

Jun 30, 2019

Great content. Professional and assertive. It could be 5 stars if some lessons had the proper translation text. It is unacceptable that the translation is completely wrong

Example

4.2 How to develop your brand portfolio - part 1.

por Jennifer M

Jul 28, 2019

Good course, and I liked the professors easy-going manner.

I had a little issue with the way the readings were given: I found the sections of the reading from IE Business School Textbook were not given in the correct order, thus not being relevant to the lecture material. I read pg 1-12 in the earlier weeks as directed, but it corresponded better with the material from the later weeks of lectures. Conversely, once we were directed to read pg 12-19 of this text, I found it better corresponded with the lectures from the earlier weeks. This made the material a little less coherent, almost like too much info at once because it wasn't supportive/concurrent with the lectures.

Otherwise, I liked the course!

por Charu J

Mar 15, 2016

The Subtitles were bad not in sync with the words of the professor and were wrong in many cases.

Delivery of lecture and Visuals of the lecture was Ok.

Module 4& 5 were very confusing and not interesting

Thank You Professor for your time and effort

por Iris N

Jul 31, 2017

The Instructor has exaggerated facial expression when lecturing. I found is hard to focus on the content of the lecture and not be distracted by his facial expression. I found the content is just so so not learning a lot.

por Kimberly C N

Feb 16, 2016

Okay course. Techniques and content are a bit too traditional.

por Hamza B

May 12, 2018

week 1 and 2 were good but 3 and 4 were useless

por Garik K

Mar 14, 2016

I cannot take the quizzes, because of money. The other courses let us take the quizzes without paying money. I dislike you paying policy. Please, let us take the tests without money payment.

Sincerely,

Garik