3.4 What a house of brands is and when to use it.

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Do curso por IE Business SchoolIE Business School
Brand and Product Management
731 ratings
IE Business SchoolIE Business School
731 ratings
Curso 1 de 5 em Specialization Marketing Mix Implementation
Na lição
Knowing how to communicate your offering: Brand Architecture & naming.
At the end of this module, you will be able to: Define how to name your brand. Explain how to develop a system to incorporate future products and brands.

Conheça os instrutores

  • Luis Rodriguez Baptista
    Luis Rodriguez Baptista
    Professor
    Marketing