3.4 What a house of brands is and when to use it.

Do curso por IE Business SchoolIE Business School
Brand and Product Management
731 ratings
IE Business SchoolIE Business School
731 ratings
Curso 1 de 5 em Specialization Marketing Mix Implementation
Na lição
Knowing how to communicate your offering: Brand Architecture & naming.
At the end of this module, you will be able to: Define how to name your brand. Explain how to develop a system to incorporate future products and brands.

Conheça os instrutores

  • Luis Rodriguez Baptista
    Luis Rodriguez Baptista