3.2 Which are the different models of brand architecture?

Do curso por IE Business SchoolIE Business School
Brand and Product Management
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IE Business SchoolIE Business School
731 ratings
Curso 1 de 5 em Specialization Marketing Mix Implementation
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Knowing how to communicate your offering: Brand Architecture & naming.
At the end of this module, you will be able to: Define how to name your brand. Explain how to develop a system to incorporate future products and brands.

Conheça os instrutores

  • Luis Rodriguez Baptista
    Luis Rodriguez Baptista