How to Write a Brand Positioning Statement

Loading...
From the course by IE Business School
From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories
3 ratings
IE Business School

From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

3 ratings
From the lesson
The Brand Analysis
In week 2 Brian will explain how to conduct a Brand Personality Analysis, which is what you will use to continue building your creative pitch. You will learn how to distinguish the values of a particular brand and how to develop a Brand Positioning Statement.

Meet the Instructors

  • Brian Hallett
    Brian Hallett
    Associate Professor
    Masters in Visual and Digital Multimedia