Digital transformation is a hot topic--but what exactly is it and what does it mean for companies? In this course, developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts, we talk about digital transformation in two ways. First we discuss the pace of change and the imperative it creates for businesses. Next we provide the context for this transformation and what it takes to win in the digital age. Then we walk through BCG's proprietary framework, which helps you identify key areas to digitize, including strategy, core processes, and technology.
Este curso faz parte do Programa de cursos integrados Leading the Modern Day Business
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oferecido por
Universidade da Virgínia
BCG
Programa de cursos integrados Leading the Modern Day BusinessUniversidade da VirgíniaInformações sobre o curso
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Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Nível iniciante
Some familiarity with business is helpful, but not required.
Aprox. 14 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Coreano, Alemão, Russo, Inglês, Espanhol
O que você vai aprender
The underlying economics of innovation, technology, and market disruptions
The pros and cons of current digital technologies driving advancement
How to utilize BCG's digital transformation framework as a "how-to" for digitizing your organization
Habilidades que você terá
- Technology Disruption
- Digital Trends
- Competitive Lifecycle
- Digital Strategy
- Strategic Management
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Nível iniciante
Some familiarity with business is helpful, but not required.
Aprox. 14 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Coreano, Alemão, Russo, Inglês, Espanhol
oferecido por
Universidade da Virgínia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
BCG
Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy.
Programa - O que você aprenderá com este curso
3 horas para concluir
How Technology Changes Business
The exponential rate at which technology is evolving creates an imperative for organizations to deconstruct their value chain to gain a competitive advantage. This week, we'll discuss three fundamental laws about how digital information can be processed, communicated, and stored. Then we'll look at how the exponential rate of technological change is driving changes in the industry. You'll also hear from the executive leadership of Pitney Bowes about their ongoing adaptation and transformation of their business.
3 horas para concluir
10 vídeos (Total 67 mín.), 3 leituras, 2 testes
2 horas para concluir
The Mechanics of Disruption
Disruption is not new, and we can learn from the past how to thrive given the constant disruptions that are the hallmark of the digital age. This week, we will explore the foundations of digital transformation and the nature of the competitive life cycle. We will look at the underlying economics of innovation and technological change. Finally we will explore incumbency and the economics of innovation through the lens of digital transformation.
2 horas para concluir
10 vídeos (Total 59 mín.)
5 horas para concluir
Digital Trends Past and Future
Change as a constant has never been truer than with digital transformations. This week we will look at the key drivers of digital transformation, opportunities they have already established and the challenges they bring. Then we will explore emerging trends and technologies, what is possible/likely in the future, and currently what we're seeing in practice.
5 horas para concluir
20 vídeos (Total 144 mín.)
4 horas para concluir
Your Path to Digital Transformation
During Week 4 we tackle the "how" of digital transformation. We approach this challenge using BCG's proprietary framework, which provides a practical strategic model for moving from a legacy to a digitized business. We'll explain the framework's fundamental duality and the different enablers of digital transformation.
4 horas para concluir
20 vídeos (Total 161 mín.)
Avaliações
Principais avaliações do TRANSFORMAÇÃO DIGITAL
por GS11 de Nov de 2019
The course gives good examples and is useful for the own Company. I could understand much better why several decision were taken. Amane should very detailed and easy tounderstand (even for foreigners)
por LD14 de Fev de 2021
One of the most detailed courses I've studied here in Coursera. I never thought that Digital Transformation would be that broad encompassing multiple fields from Business Strategy to Design Thinking.
por SS25 de Set de 2018
Good overall introduction to Digital Transformation. One trivial observation , the speakers keep referring to only " he" when referring to someone in the talks. You may want to include she's as well.
por SS15 de Mai de 2020
Having heard of this term every single hour of working with a consultancy, finally feels great to have a structure in my mind to understand, adapt and explain what digital Transformation really is!
Sobre Programa de cursos integrados Leading the Modern Day Business
The modern day business is a dynamic enterprise, and leading it now needs a conglomerate of essential skills, ranging from design thinking and digital transformation, to product management and IT.
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