Digital transformation is a hot topic--but what exactly is it and what does it mean for companies? In this course, we talk about digital transformation in two ways. First we discuss the pace of change and the imperative it creates for businesses. Next we provide the context for this transformation and what it takes to win in the digital age. Then we walk through BCG's proprietary framework, which helps you identify key areas to digitize, including strategy, core processes, and technology.
By the end of this course, you'll be able to:
--describe the underlying economics of innovation, technology, and market disruptions
--weigh the pros and cons of current digital technologies driving advancement
--utilize BCG's digital transformation framework as a ""how-to"" for digitizing your organization
Digital Transformation
oferecido por
BCG
Universidade da Virgínia
BCG
Informações sobre o curso
4.8
445 classificações
O que você vai aprender
The underlying economics of innovation, technology, and market disruptions
The pros and cons of current digital technologies driving advancement
How to utilize BCG's digital transformation framework as a "how-to" for digitizing your organization
Habilidades que você terá
Technology DisruptionDigital TrendsCompetitive LifecycleDigital StrategyStrategic Management
Programa - O que você aprenderá com este curso
Semana
1How Technology Changes Business
The exponential rate at which technology is evolving creates an imperative for organizations to deconstruct their value chain to gain a competitive advantage. This week, we'll discuss three fundamental laws about how digital information can be processed, communicated, and stored. Then we'll look at how the exponential rate of technological change is driving changes in the industry. You'll also hear from the executive leadership of Pitney Bowes about their ongoing adaptation and transformation of their business.
10 vídeos (total de (Total 67 mín.) min), 2 leituras, 2 testes
10 videos
Week 1 Introduction2min
Exponential Evolution of Technology11min
Deconstruction of the Value Chain9min
Interview with Philip Evans on Deconstruction7min
Technology Makes the Difference10min
Digital Transformation at Pitney Bowes50s
Interview with Pitney Bowes CEO, Marc Lautenbach12min
Interview with Pitney Bowes Executive Vice President & President of Commerce Services, Lila Snyder8min
Week 1 Conclusion2min
2 leituras
Course Overview & Requirements10min
Survey10min
2 exercícios práticos
Practice Quiz: Technology Laws of Business Disruption8min
Week 1 Quiz: Technology Laws of Business Disruption10min
Semana
2The Mechanics of Disruption
Disruption is not new, and we can learn from the past how to thrive given the constant disruptions that are the hallmark of the digital age. This week, we will explore the foundations of digital transformation and the nature of the competitive life cycle. We will look at the underlying economics of innovation and technological change. Finally we will explore incumbency and the economics of innovation through the lens of digital transformation.
10 vídeos (total de (Total 59 mín.) min), 3 testes
10 videos
A Historical Perspective6min
Disruption Is Not New Part I5min
Disruption Is Not New Part II9min
Environmental Analysis & the Competitive Life Cycle6min
The Competitive Life Cycle in Detail6min
The Liability of Incumbency8min
The Economics of Innovation9min
A Portfolio View3min
Week 2 Conclusion1min
3 exercícios práticos
Practice Quiz: Understanding the Context14min
Practice Quiz: Winning in the Digital Age6min
Week 2 Quiz on Foundations of Digital Transformation25min
Semana
3Digital Trends Past and Future
Change as a constant has never been truer than with digital transformations. This week we will look at the key drivers of digital transformation, opportunities they have already established and the challenges they bring. Then we will explore emerging trends and technologies, what is possible/likely in the future, and currently what we're seeing in practice.
20 vídeos (total de (Total 144 mín.) min), 5 testes
20 videos
Big Data Part I6min
Big Data Part II6min
Interview with John Rose on Trust11min
Shift to the Cloud Part I5min
Shift to the Cloud Part II5min
Internet of Things10min
Additive Manufacturing Part I4min
Additive Manufacturing Part II6min
Cyber Security Part I8min
Cyber Security Part II5min
Artificial Intelligence Part I7min
Artificial Intelligence Part II7min
Blockchain Part I8min
Blockchain Part II8min
Interview with Nicolas Harlé on Blockchain8min
Combination of Trends9min
Tour Through BCG's Innovation Center for Operations12min
Interview with Moundir Rachidi on Industry 4.06min
Week 3 Conclusion2min
5 exercícios práticos
Practice Quiz: Drivers of Digital Transformation6min
Practice Quiz: Opportunities and Challenges6min
Practice Quiz: Emerging Trends and Technologies6min
Practice Quiz: Emerging Trends and Technologies2min
Week 3 Quiz: High-profile Digital Technologies20min
Semana
4Your Path to Digital Transformation
During Week 4 we tackle the "how" of digital transformation. We approach this challenge using BCG's proprietary framework, which provides a practical strategic model for moving from a legacy to a digitized business. We'll explain the framework's fundamental duality and the different enablers of digital transformation.
20 vídeos (total de (Total 161 mín.) min), 4 testes
20 videos
Interview with Tom Reichert on the Framework10min
Strategy Driven by Digital13min
Digitize the Core Part I8min
Digitize the Core Part II5min
Interview with Antoine Gourévitch on Digitization9min
New Digital Growth Part I6min
New Digital Growth Part II6min
Innovation & UVA's i.Lab8min
People & Organization11min
Interview with Martin Danoesastro on Agile @ Scale8min
Data & Analytics Part I2min
Data & Analytics Part II11min
Data & Analytics at London's Heathrow Airport10min
Technology12min
Interview with Stefan Mohr on Technology10min
Ecosystems10min
Interview with Ralf Dreischmeier on Success Factors of Digital Transformation4min
Week 4 Conclusion3min
Course Conclusion1min
4 exercícios práticos
Practice Quiz on Layer 1: Strategy Palette2min
Practice Quiz on Layer 2: The Fundamental Duality10min
Practice Quiz on Layer 3: The Core Enablers8min
Week 4 Quiz: Your Path to Digital Transformation20min
Instrutores
Michael Lenox
Senior Associate Dean and Chief Strategy OfficerDarden School of Business
Amane Dannouni
Principal at Boston Consulting Group, Singapore
Sonja Rueger
Project Leader, Boston Consulting Group
Ching Fong Ong
Senior Partner and Managing Director, Boston Consulting GroupSobre BCG
Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy.
We partner with clients from the private, public, and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with offices in more than 90 cities in 50 countries. For more information, please visit bcg.com.
Sobre Universidade da Virgínia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao adquirir o Certificado?
Quando você adquire o Certificado, ganha acesso a todo o material do curso, incluindo avaliações com nota atribuída. Após concluir o curso, seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
Qual é a política de reembolso?
Existe algum auxílio financeiro disponível?
Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.
O Coursera proporciona acesso universal à melhor educação do mundo fazendo parcerias com as melhores universidades e organizações para oferecer cursos on-line.
© 2019 Coursera Inc. Todos os direitos reservados.
