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Voltar para Attract and Engage Customers with Digital Marketing

Comentários e feedback de alunos de Attract and Engage Customers with Digital Marketing da instituição Google

423 classificações

Sobre o curso

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Melhores avaliações


26 de jul de 2022

Coach AK is amazing. Even though the concepts was very new to me and overwhelming, AK broke it down it chunks and explained it in simple and plain language that anyone can understand. Loved it.


9 de mai de 2022

This course was very well designed, the presentor was easy to understand and relatable. The assessment activities aligned to the material and the activities were easy to follow.

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51 — 75 de 112 Avaliações para o Attract and Engage Customers with Digital Marketing

por Beverly H

27 de jul de 2022

Intense. Quite a lot to learn,quite a lot taught. Excellent delivery.

por Joan V

7 de ago de 2022

Exceptional course. I had some previous experience but learned a lot.

por Eduardo P

28 de jul de 2022

Coach AK has an unique way to explain everything. Highly recommended!

por Rich R W G

15 de jul de 2022

Love the course I am learning and growing daily Thank you GOOGLE !!!

por Anthony O

4 de jun de 2022

The instructor did a great justice to the subject. Thanks, Google.

por Ally B

10 de mai de 2022

Great course with concise information about the importance of SEO

por thurman m

3 de ago de 2022

A really good course on how to set up marketing on Google.

por Roberto D R L

26 de jul de 2022

Increible curso, muy denso pero vale la pena cursarlo.

por Ileana A

22 de jun de 2022

Instructor is awesome. Content incredible useful!!!!!!

por Тарас Л

20 de jul de 2022

Exallent course for starting digital marketing career

por Apanisile O

31 de jul de 2022

I gained a lot from this course.

Very explanatory.

por Fatma A w a

9 de ago de 2022

it was amazin course i learn alot and i enjoy it

por jacob S

29 de jul de 2022

Attract Engage Customers with Digital Marketing.


15 de jul de 2022

Amazing. Straight forward and super informative.

por samson a

2 de jul de 2022

good and fun would recommend to give it a try

por chami c

10 de mai de 2022

A very enlightening experience. Great course.

por Adeel Z

2 de jun de 2022

Best course to learn SEO & SEM fundamentals.

por Amna K

1 de ago de 2022

very engaing, i have learned many new terms

por Stare D

2 de jul de 2022

G​reat content, outstanding presentation!

por Jenny K

10 de mai de 2022

Amazing ! enjoyed the exercise & activity

por Satya R

6 de ago de 2022

I love the way the course is delivered!

por Michael T

8 de ago de 2022

Very informative, great instructor.

por Wholfang B

23 de mai de 2022

Amazing Course with great content.

por Oty C

2 de ago de 2022

Excelente curso, muchas gracias

por Frances H

29 de mai de 2022

very helpful and comprehensive!