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Comentários e feedback de alunos de Attract and Engage Customers with Digital Marketing da instituição Google

441 classificações

Sobre o curso

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Melhores avaliações


26 de jul de 2022

Coach AK is amazing. Even though the concepts was very new to me and overwhelming, AK broke it down it chunks and explained it in simple and plain language that anyone can understand. Loved it.


9 de mai de 2022

This course was very well designed, the presentor was easy to understand and relatable. The assessment activities aligned to the material and the activities were easy to follow.

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26 — 50 de 120 Avaliações para o Attract and Engage Customers with Digital Marketing

por Audrey B

3 de jun de 2022

Coach AK was outstanding-- clear and concise, using examples to explain more complicated concepts. I really enjoyed the activities in this course as well, because they gave me a chance to try the skills out and get good feedback. I learned through this course that I really want to do more SEM in my career.

por Shradha A

7 de jul de 2022

This course made me realize that learning is possible from anywhere in the world. And learning Digital Marketing By Google through Coursera is a dream come true. I feel more confident in my skills. I had so much fun in learning these strategies and tactics. I'm ready to take my business to a next level.


21 de jun de 2022

A brilliant course that packs in a great deal of concepts in such a simple yet powerful way. One of the most engaging online course I have attended so far. I am so excited to apply skills learned through this course in coming future. All in all, it was a great learning experience.

por Aisha D T

8 de ago de 2022

It's helpful to be informed of the changes that have occurred. Excellent work from the instructor. In general, the training will be quite helpful in my day-to-day work. “ Really well done; made a dull subject fascinating and was obviously very passionate about traffic management!

por Beth M

3 de ago de 2022

This was an excellent course that gave great background and detail on many of the strategies I have been implementing over the years, but had no cohesive foundation on how and why things are done this way. I learned a lot.

por Christophe J

30 de jul de 2022

Very good course. Content is a bit heavier than in the previous course but it doable with a little dedication. Very interesting too. I might come back and watch the videos for a refresh once in a while.

por Carolina R

15 de ago de 2022

Great course. Lots of information to cover in a condensed way. Highly recommend it as a refresher or for someone begining to learn abour digital marketing

por Christina K

9 de ago de 2022

It's been great. Starting a Digital marketing agency, this has helped build on my knowledge so I can better understand SEO and ads etc.

por Jerry S

17 de jun de 2022

New or old to this game, t​his course is a great refresher for anyone wanting to gain knowledge for attracting and engaging customers.

por Jean-Alex E

18 de ago de 2022

T​he instructor for this course was really engaging and insightful. He broke down the topics in a way that made it easy to digest.

por satish k t

2 de jul de 2022

very good and engaging lerning i love the concept that they explain the keywords like broad match, phrase match, and exact match.

por Lloyd C

28 de jun de 2022

Well, 5-star might seem abit extreme but this course is comprehensive at what it offers. i enjoyed it and learned a lot from it

por Arthur Y

16 de ago de 2022

This is a great course. I've learned so much from his and the prior course. Looking forward to starting the next course.

por Shyna G

10 de mai de 2022

Amazing course! This course provides a thorough understanding of digital marketing and how to engage with customers.

por Muhammad A Y

23 de jun de 2022

Excellent Content and Course by Google I learn a lot about Digital Marketing & E-Commerce Love Coursera and Google.

por Gibbie G

26 de jun de 2022

The Coach was amazing and clear in his directions. I hope l can see him again down the line in the next courses.

por Rishabh R

6 de jul de 2022

Great to learn about digital marketing as a beginner and the profesor is excelllent at teaching the subject.

por Kaleigh O

9 de jun de 2022

This is a thorough course that set me up with a good basis of where to begin in digital marketing.

por Jennifer Q

26 de jul de 2022

It was great and very helpful in teaching what i need to know for the next steps in my career.

por Aleksei K

25 de jul de 2022

Really useful and entertaining, learned a lot of new information. Coach AK is the best :)

por Maria S A R

12 de jul de 2022

E​xcelente curso, excelente instructor y material practico y teorico. Super recomendable.

por Adorable J

26 de jul de 2022

Absolutely Phenomenal! This course is resourceful, isightful and impactful. Thank you.

por Ramon C

22 de jul de 2022

Great content, support material, and related assignments to apply what we have learned


19 de jun de 2022

A lot of useful, practical imformation to setup marketing campaigns and managing them

por Satyajit G

13 de ago de 2022

thank you Google and Coursera for giving us affordable and good quality of education