Informações sobre o curso
3.7
6 classificações
2 avaliações

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 15 horas para completar

Sugerido: 4 weeks of study, 2-5 hours/week...

Inglês

Legendas: Inglês

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 15 horas para completar

Sugerido: 4 weeks of study, 2-5 hours/week...

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
4 horas para concluir

The Science and Practice of Annual Giving

In this module, you will be able to define and describe common annual giving terminology. You will be able to identify the channels for annual giving and define your audience and build strategies based on data. You will be able to examine and analyze the fundamentals of successful direct mail and email programs and write impactful solicitations. You will be able to identify the fundamentals of telephone outreach and solicitation and develop scripts and ask ladders. You will be able to examine pledge fulfillment strategies and how to use them....
8 vídeos (total de (Total 65 mín.) min), 5 leituras, 2 testes
8 videos
Introduction to the Science and Practice of Annual Giving2min
The Science of Annual Giving (Part 1)6min
The Science of Annual Giving (Part 2)11min
Direct Mail for Annual Giving (Part 1)9min
Direct Mail for Annual Giving (Part 2)11min
Using Telemarketing Overview (Part 1)10min
Using Telemarketing Overview (Part 2)8min
5 leituras
A Note From UC Davis10min
About the Final Project2min
Welcome to Peer Reviews!3min
Suggested Activity: Prospective Donor Data Analysis / Ask Array Combinations
Suggested Activity: Solicitation Script30min
1 exercício prático
Module 1 Quiz20min
Semana
2
3 horas para concluir

Leadership Annual Giving

In this module, you will be able to develop a portfolio of annual giving donors. You'll be able to discuss ideas and best practices for securing a face-to-face donor visit. You will be able to demonstrate how to successfully qualify and solicit a high-value annual donor. You will be able to apply strategies to build relationships with donors to help them achieve their philanthropic goals....
5 vídeos (total de (Total 48 mín.) min), 2 testes
5 videos
Building a Portfolio (Part 1)11min
Building a Portfolio (Part 2)10min
Securing a Donor Visit10min
Working with High-Value Donors12min
1 exercício prático
Module 2 Quiz20min
Semana
3
3 horas para concluir

Memberships and Events

In this module, you will be able to compare the fundraising techniques of dues-based membership organizations. You will be able to examine the keys to successful fundraising events, and you will be able to create a plan to engage members and donors throughout the year....
5 vídeos (total de (Total 35 mín.) min), 1 leitura, 2 testes
5 videos
Memberships (Part 1)6min
Memberships (Part 2)7min
Events (Part 1)9min
Events (Part 2)10min
1 leituras
Assessment Overview10min
1 exercício prático
Module 3 Quiz20min
Semana
4
5 horas para concluir

Bringing it All Together - The Multi-Channel Approach

In this module, you will be able to examine the fundamentals of a multi-channel approach to fundraising. You will be able to develop a multi-channel strategy and you will be able to consider the feedback you have received throughout the course and put together a final portfolio piece....
5 vídeos (total de (Total 28 mín.) min), 3 leituras, 2 testes
5 videos
Approaches and Trends in Multi-channel Fundraising10min
Multi-Channel Fundraising in Action (Part 1)7min
Multi-Channel Fundraising in Action (Part 2)6min
Annual Campaigns: Building a Base of Support Course Summary2min
3 leituras
Assessment Overview10min
Multi-Channel Marketing30min
Suggested Activity: Solicitation Calendar15min
1 exercício prático
Module 4 Quiz20min

Instrutores

Avatar

Michelle Poesy

Senior Director
Annual and Special Gifts

Sobre Universidade da Califórnia, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

Sobre o Programa de cursos integrados Fundraising and Development

Charitable giving is rebounding as the economy improves. Yet there is a shortage of qualified fundraising professionals to help organizations connect their needs with potential donors. Through four courses, you will gain the knowledge and skills to begin or advance your career in the high demand field of fundraising and development. This Specialization is designed to meet the rising demand for trained fundraising professionals....
Fundraising and Development

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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