This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Facebook Ads Manager to expand not only your knowledge, but your social media marketing portfolio. At the end of this course, you’ll take the Facebook Digital Marketing Associate Certification exam.
oferecido por
Informações sobre o curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 4 de 6 no
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Aprox. 10 horas para completar
Inglês
Legendas: Francês, Portuguese (European), Russo, Inglês, Espanhol
O que você vai aprender
Structure campaigns in Facebook Ads Manager
Build an ad that aligns with your marketing objectives and target it to your intended audience
Set a budget, placement, and schedule for your ads in Facebook Ads Manager
Become certified as a Facebook Digital Marketing Associate
Habilidades que você terá
Social Media MarketingAds ManagerFacebook Advertising
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 4 de 6 no
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Aprox. 10 horas para completar
Inglês
Legendas: Francês, Portuguese (European), Russo, Inglês, Espanhol
oferecido por
Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate, you'll instantly have a personal portfolio of work to showcase your talents to prospective digital marketing employers.
Programa - O que você aprenderá com este curso
3 horas para concluir
First Steps in Facebook Ads Manager
In this first week, you’ll learn how advertising on Facebook and Instagram with Ads Manager works. You’ll learn how to structure an ad campaign in Ads Manager and you’ll learn how Facebook charges for ads and where ads are shown.
3 horas para concluir
12 vídeos (Total 51 mín.), 6 leituras, 2 testes
2 horas para concluir
Determine Your Campaign Objective and Budget
In the second week of this course, you’ll learn how to match your marketing goals to the right Facebook campaign objective. You’ll also learn how to determine the budget for your campaign and how to set your budget and choose your bidding strategies in Ads Manager.
2 horas para concluir
7 vídeos (Total 29 mín.), 4 leituras, 2 testes
2 horas para concluir
Select Your Audience, Platforms and Schedule
In this week, you’ll learn how to select the audience for your ad campaign and how to use the Facebook pixel to create custom or lookalike audiences. You’ll also learn how to choose placements and schedule your ads in Ads Manager.
2 horas para concluir
12 vídeos (Total 64 mín.), 2 leituras, 2 testes
2 horas para concluir
Create Your Ads and Evaluate Your Campaign Results
This week, you’ll learn how to create your ads, including selecting images or videos and creating the accompanying copy. You’ll also learn how to evaluate your campaign results in Ads Manager.
2 horas para concluir
8 vídeos (Total 42 mín.), 3 leituras, 2 testes
Avaliações
Principais avaliações do ADVERTISING WITH FACEBOOK
por M9 de Fev de 2021
The Course content has in-depth insights regarding the use of Facebook ads for advertisement. The instructor's guidance and ease of concept illustration have been helpful in the learning process.
por JF6 de Dez de 2020
Very good instruction on creating Facebook advertising. You really have to do it before you understand all the options available. This course was just what I was looking for.
por MG10 de Dez de 2020
Daniel Kob explains every detail clearly. He is very thorough in every lecture showing his expertise and experience in the field. Thank you for this course.
por ZA15 de Fev de 2021
It's an amazing course that offers Coursera. I learned a lot from this and I say thank you so much to all team of Coursera and a great teacher.
Sobre Certificado Profissional Marketing em mídias sociais do Facebook
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.
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