Este curso faz parte do Certificado Profissional Marketing em mídias sociais do Facebook

Daniel Kob

oferecido por

Certificado Profissional Marketing em mídias sociais do FacebookFacebook

Informações sobre o curso

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This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns.  You will end the course by creating an actual ad campaign in Facebook Ads Manager to expand not only your knowledge, but your social media marketing portfolio. At the end of this course, you’ll take the Facebook Digital Marketing Associate Certification exam.
By the end of this course, you will be able to:
• Structure campaigns in Facebook Ads Manager
• Identify the major components and elements of an ad in Facebook Ads Manager
• Build an ad that aligns with your marketing objectives and target it to your intended audience
• Set a budget, placement, and schedule for your ads in Facebook Ads Manager
• Edit and troubleshoot your ads in Facebook Ads Manager
• Take the exam for Facebook's Digital Marketing Associate Certification
 
This course is intended for people who want to learn how to use Facebook Ads Manager to create, manage and optimize campaigns on Facebook and Instagram and receive the Facebook Digital Marketing Associate Certification. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.  Having a Facebook or Instagram account helps and ideally learners have already completed the four previous courses in this program.

Certificados compartilháveis

Tenha o certificado após a conclusão

100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Curso 4 de 5 no

Marketing em mídias sociais do Facebook

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Aprox. 9 horas para completar

Inglês

Legendas: Inglês

O que você vai aprender

Structure campaigns in Facebook Ads Manager

Build an ad that aligns with your marketing objectives and target it to your intended audience

Set a budget, placement, and schedule for your ads in Facebook Ads Manager

Become certified as a Facebook Digital Marketing Associate

Habilidades que você terá

Social Media MarketingAds ManagerFacebook Advertising

Certificados compartilháveis

Tenha o certificado após a conclusão

100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Curso 4 de 5 no

Marketing em mídias sociais do Facebook

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Aprox. 9 horas para completar

Inglês

Legendas: Inglês

Instrutores

Classificação do instrutor

4.9/5 (11 classificações)

Daniel Kob

Marketing Leader & Entrepreneur

9,219 aprendizes

2 Cursos

oferecido por

Facebook

Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate, you'll instantly have a personal portfolio of work to showcase your talents to prospective digital marketing employers.

Programa - O que você aprenderá com este curso

Semana

Semana 1

3 horas para concluir

First Steps in Facebook Ads Manager

In this first week, you’ll learn how advertising on Facebook and Instagram with Ads Manager works. You’ll learn how to structure an ad campaign in Ads Manager and you’ll learn how Facebook charges for ads and where ads are shown.

3 horas para concluir

12 vídeos (Total 51 mín.), 5 leituras, 2 testes

12 videos

Introduction to the Facebook Social Media Marketing Professional Certificate6min

Advertising with Facebook Ads Manager Course Introduction2min

Introduction to Daniel Kob1min

Careers in Digital Marketing5min

First Steps in Facebook Ads Manager Overview 53s

Tools to Advertise on Facebook5min

Ad Placements6min

The Facebook Ad Auction7min

Campaign Structure3min

Set Up Your Ad Account3min

How to Navigate Ads Manager6min

First Steps in Facebook Ads Manager Conclusion1min

5 leituras

Advertising with Facebook Course Syllabus10min

How to Be Successful in This Course10min

Professional Certificate Job Search Resources Overview10min

Community Guidelines10min

Glossary of Terms10min

2 exercícios práticos

Introduction to Ads Manager Practice Quiz10min

First Steps on Facebook Ads Manager Quiz20min

Semana

Semana 2

2 horas para concluir

Determine Your Campaign Objective and Budget

In the second week of this course, you’ll learn how to match your marketing goals to the right Facebook campaign objective. You’ll also learn how to determine the budget for your campaign and how to set your budget and choose your bidding strategies in Ads Manager.

2 horas para concluir

7 vídeos (Total 29 mín.), 4 leituras, 2 testes

7 videos

Determine Your Campaign Objective and Budget Overview1min

Set a Campaign Objective6min

Examples of Campaigns in Ads Manager 2min

Determine Your Campaign Budget4min

Set a Budget in Ads Manager3min

Campaign Bid Strategies9min

Determine Your Campaign Objective and Budget Conclusion1min

4 leituras

Overview of Available Campaign Objectives10min

Determine Whether You Fall into a Special Advertising Category10min

Campaign Bid Strategy Guide10min

A/B Testing10min

2 exercícios práticos

Find the Campaign Objective that Matches Your Business Goal Practice Quiz10min

Determine Your Campaign Objective and Budget Quiz15min

Semana

Semana 3

2 horas para concluir

Select Your Audience, Platforms and Schedule

In this week, you’ll learn how to select the audience for your ad campaign and how to use the Facebook pixel to create custom or lookalike audiences. You’ll also learn how to choose placements and schedule your ads in Ads Manager.

2 horas para concluir

12 vídeos (Total 64 mín.), 2 leituras, 2 testes

12 videos

Select Your Audience, Placements and Schedule Overview1min

Introduction to Audiences in Ads Manager7min

The 3 Types of Audience6min

Core Audiences7min

Introduction to Facebook Pixel6min

Custom Audiences7min

Lookalike Audiences6min

Choose Ad Placements in Ads Manager5min

Optimization & Spending Controls5min

Schedule Your Ad Set3min

Estimate Your Audience Reach6min

Select Your Audience, Placements and Schedule Conclusion1min

2 leituras

Targeting Options for Core Audiences10min

Overview of Available Ad Placements10min

2 exercícios práticos

Select Your Audience, Platforms and Schedule Practice Quiz10min

Select Your Audience, Placements and Schedule Quiz20min

Semana

Semana 4

2 horas para concluir

Create Your Ads and Evaluate Your Campaign Results

This week, you’ll learn how to create your ads, including selecting images or videos and creating the accompanying copy. You’ll also learn how to evaluate your campaign results in Ads Manager.

2 horas para concluir

8 vídeos (Total 42 mín.), 3 leituras, 2 testes

8 videos

Create Your Ads and Evaluate Your Campaign Results Overview1min

Ad Formats6min

Create Your Ads in Ads Manager6min

Edit and Troubleshoot Your Campaign7min

Understand Your Campaign Performance6min

Analyze Your Campaign Results7min

How the Campaign Objective Determines Your Key Metrics5min

Create Your Ads and Evaluate Your Campaign Results Conclusion1min

3 leituras

Overview of Available Ad Formats10min

Adhering to Policies in Ads Manager10min

Guide on Analyzing Your Campaign Results10min

2 exercícios práticos

How to Create Your Ads in Ads Manager Practice Quiz15min

Create Your Ads and Evaluate Your Campaign Results Quiz15min

Sobre Certificado Profissional Marketing em mídias sociais do Facebook

Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This five-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.

After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts. Most importantly, you’ll get to practice your new skills through hands-on projects in every course, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Facebook Ads Manager.

Perguntas Frequentes – FAQ

Quando terei acesso às palestras e às tarefas?
O acesso a palestras e tarefas depende do tipo de inscrição. Se você participar de um curso como ouvinte, você poderá ver quase todo o conteúdo do curso gratuitamente. Para acessar tarefas valendo nota e obter um Certificado, você precisará adquirir a experiência do Certificado, durante ou após a participação como ouvinte. Se você não vir a opção de participar como ouvinte:
o curso pode não oferecer essa opção. Você pode experimentar um teste gratuito ou solicitar o auxílio financeiro.
Em vez disso, o curso pode oferecer 'Curso completo, sem Certificado'. Com esta opção, é possível ver todo o conteúdo do curso, enviar as avaliações necessárias e obter uma nota final. Isso também significa que você não poderá comprar uma experiência de Certificado.
O que recebo ao me inscrever para este certificado?
Quando você se inscreve em um curso, ganha acesso a todos os cursos no certificado e obtém um certificado quando completar o trabalho. Seu certificado eletrônico pode ser adicionado à sua página de Participações, de onde você pode imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, pode participar como ouvinte sem custo.
What is the refund policy?
Se você se inscrever, terá 7 dias para testar sem custo e, durante este período, pode cancelar sem multa. Depois disso, não reembolsamos, mas você pode cancelar sua inscrição a qualquer momento. Veja nossa política para o reembolso total.

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