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Voltar para Estratégia Competitiva Avançada

Comentários e feedback de alunos de Estratégia Competitiva Avançada da instituição Universidade Ludwig-Maximilians de Munique (LMU)

4.7
estrelas
799 classificações
174 avaliações

Sobre o curso

Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (https://www.coursera.org/learn/competitivestrategy). In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies. We will look at examples of what is acceptable behavior under the premises of EU competition and US antitrust policies and discover exciting ways of how companies can increase their returns by strategically making use of network effects and economies of size. We will further intensify our newly acquired knowledge about network effects and discuss strategies that are explicitly tailored to network markets. We will analyze the workings of mergers and acquisitions and, moreover, support you in considering alternative strategies that can help companies grow organically....

Melhores avaliações

AA
11 de Fev de 2019

I like the game theory that used to explain competitive strategy. The lectures were interactive and quite challenging, which are important to keep the learner engaged and focused.

AD
30 de Jun de 2017

Great course with relevant content and really useful strategic overview of business strategy. Enjoyed Prof. Kretschmer's innovative teaching style and the breadth of the syllabus.

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51 — 75 de 171 Avaliações para o Estratégia Competitiva Avançada

por HARIES S

21 de Jul de 2017

THANK YOU FOR THE BEST COURSE FROM COURSERA. ADVANCED COMPETITIVE STRATEGY

por Franki k

30 de Abr de 2016

excellent and some hint of humour in an otherwise rather arid topic!

thanks

por Benigno C S

4 de Set de 2017

learned a lot! very useful if you're making critical business decisions!

por Oleksandr B

14 de Ago de 2015

It's a very good course, with fabolous material, examples and style

por FERNANDO E

29 de Mai de 2017

VERY GOOD LESSONS AND EFFORT TO PUT THIS AVAILABLE FOR EVERYONE!!!

por Vaishnavi M

3 de Set de 2020

Very engaging, easy to follow, and packed with useful concepts

por Connor M

13 de Dez de 2019

Great course, a bit more realistic than Competitive Strategy.

por Rafael M G

6 de Jan de 2017

Excellent course, an excellent professor!!!!, Many thanks!!!

por Vivek R

23 de Nov de 2020

IT HELPED ME LOT TO UNDERSTAND THE STRATERGY OF COMPETITOR.

por Debdutta C

15 de Jul de 2020

Great Course. Good rigour and knowledge. Very good faculty.

por Luis A

19 de Fev de 2017

Easy to follow, good content and comprehensive explanations

por Alexandr

19 de Dez de 2016

A nice course for the opics concluded from the base course.

por Tamzid M M

28 de Nov de 2020

Quite Good but faced some problem while solving quiz

por Rafael

15 de Jun de 2020

Great course and contents, as well as the professor.

por Jonathan R

9 de Dez de 2016

Excellent course, professor tobias teachs so good!

por Naveed A

16 de Nov de 2015

Good course, Hope we had a certification for this.

por Tomer

11 de Ago de 2015

5 stars! Great University !! Enjoyed and learned!

por Elke R

6 de Set de 2015

it was great learning such interesting issues

por Muhammad A W

26 de Out de 2020

Highly analytical and brainstorming course

por Harajinder K

24 de Fev de 2018

One of my favourite lecturers on Coursera!

por Sandra B T

8 de Mai de 2020

Excellent lecture with prudent examples.

por RODRIGO E P M

21 de Set de 2020

An excellent course. Highly recommended.

por Luis R A

7 de Mar de 2017

Great Course and the professor is great!

por SELVA S C

28 de Mai de 2020

Wonderful course instructor! Thank you

por ADITYA M

4 de Mar de 2018

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