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Voltar para Estratégia Competitiva Avançada

Comentários e feedback de alunos de Estratégia Competitiva Avançada da instituição Universidade Ludwig-Maximilians de Munique (LMU)

4.7
estrelas
593 classificações
124 avaliações

Sobre o curso

Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (https://www.coursera.org/learn/competitivestrategy). In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies. We will look at examples of what is acceptable behavior under the premises of EU competition and US antitrust policies and discover exciting ways of how companies can increase their returns by strategically making use of network effects and economies of size. We will further intensify our newly acquired knowledge about network effects and discuss strategies that are explicitly tailored to network markets. We will analyze the workings of mergers and acquisitions and, moreover, support you in considering alternative strategies that can help companies grow organically....

Melhores avaliações

AD

Jul 01, 2017

Great course with relevant content and really useful strategic overview of business strategy. Enjoyed Prof. Kretschmer's innovative teaching style and the breadth of the syllabus.

AA

Feb 12, 2019

I like the game theory that used to explain competitive strategy. The lectures were interactive and quite challenging, which are important to keep the learner engaged and focused.

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51 — 75 de {totalReviews} Avaliações para o Estratégia Competitiva Avançada

por Elke R

Sep 06, 2015

it was great learning such interesting issues

por Jinder

Feb 24, 2018

One of my favourite lecturers on Coursera!

por Sandra B T

May 08, 2020

Excellent lecture with prudent examples.

por Luis R A

Mar 07, 2017

Great Course and the professor is great!

por ADITYA M

Mar 04, 2018

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por Dilan N

Jul 30, 2019

Content will help my day to day work.

por Dawit T W

Dec 17, 2015

Great professor, interesting course.

por Marcos A N R

Nov 26, 2015

One of the best courses on Coursera.

por Xinhui H

Jun 20, 2017

Best teacher I never have before!

por Iván d l H T

Jul 07, 2018

Very useful and practise course.

por Daniel S

Jun 18, 2016

The best free strategy course!

por ALOK K

Dec 19, 2018

Very insightful and engaging.

por Joji A

May 23, 2020

good content and delivery

por Naveen K

Aug 22, 2015

Awesome concept to learn

por SANCHIT M

May 17, 2020

very helpful course

por Vladimir R

Oct 11, 2016

Excellent course...

por Jaqueline K W

Aug 07, 2015

Perfect professor!

por Diego A M R

Mar 23, 2019

Excellent course.

por Vadim M

Aug 25, 2015

Simply excellent!

por Mohammad H A

Apr 06, 2018

Very informative

por Arun R

May 29, 2017

Fantastic Course

por Mounika V

Jul 16, 2016

great experience

por Abelardo R

Nov 20, 2015

Amazing course.

por Gopal S

Jan 21, 2018

Great course

por Dinh N M

Feb 22, 2016

Just love it