Informações sobre o curso
4.7
476 classificações
98 avaliações
Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (https://www.coursera.org/learn/competitivestrategy). In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies. We will look at examples of what is acceptable behavior under the premises of EU competition and US antitrust policies and discover exciting ways of how companies can increase their returns by strategically making use of network effects and economies of size. We will further intensify our newly acquired knowledge about network effects and discuss strategies that are explicitly tailored to network markets. We will analyze the workings of mergers and acquisitions and, moreover, support you in considering alternative strategies that can help companies grow organically....
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cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Clock

Approx. 13 hours to complete

Sugerido: 7.5 hours videos and quizzes...
Comment Dots

English

Legendas: English, Spanish, Portuguese (Brazilian), Chinese (Simplified)...

Habilidades que você terá

PricingStrategic ManagementMarketingCompetitiveness
Globe

cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Clock

Approx. 13 hours to complete

Sugerido: 7.5 hours videos and quizzes...
Comment Dots

English

Legendas: English, Spanish, Portuguese (Brazilian), Chinese (Simplified)...

Programa - O que você aprenderá com este curso

Week
1
Clock
2 horas para concluir

Maintaining your Customer Base

In this module we will look at strategies that can help us maintain our customer base. For this, we will take an analytical approach that helps us understand the point at which our customers will switch to a competitors and the amount of money a competitor is willing to spend to acquire our customers. Based on this understanding, we will derive applicable strategies that can help us lock in our customers strategically. We will do this by keeping in mind that also customers may apply their own strategies to avoid lock in and further, that our competitors will seek to apply strategies in the pursuit of making our customers theirs....
Reading
8 vídeos (Total de 41 min), 5 leituras, 1 teste
Video8 videos
Importance of Customer Loyalty9min
Types of Switching Costs9min
Customer Value and Switching5min
Old Suppliers7min
Customers3min
New Suppliers2min
Wrap Up1min
Reading5 leituras
Course Overview10min
How to Use Discussion Forums10min
Resource: Lecture Slides10min
Get to Know Your Classmates10min
Complete Slide Deck Week 110min
Quiz1 exercício prático
Maintaining your Customer Base22min
Week
2
Clock
1 hora para concluir

Determine your Prices Wisely

We will look at the benefits of price discrimination as a strategic tool that can help us to skim off our customer’s willingness to pay and increase our utility accordingly. We are then going to learn the different ways of aligning a price discrimination strategy with successful product design and the three different ways in which a price discrimination strategy can be formulated....
Reading
8 vídeos (Total de 29 min), 2 leituras, 1 teste
Video8 videos
Price Discrimination I: Reasons to Discriminate2min
Price Discrimination II: Synchronization with Product Differentiation3min
First Degree Price Discrimination3min
Second Degree Price Discrimination10min
Third Degree Price Discrimination3min
Intertemporal Pricing2min
Wrap Up1min
Reading2 leituras
Resource: Lecture Slides10min
Complete Slide Deck Week 210min
Quiz1 exercício prático
Determine your Prices Wisely24min
Week
3
Clock
1 hora para concluir

Keep Your Business Clean

In this module we will demonstrate that if you want to operate a business you have to keep in mind that there are some powerful external entities, so-called competition authorities, that highly value and safeguard competition. While this supports and opens up opportunities for your business if it is new or relatively small and would otherwise simply be crushed by larger incumbent firms – it can also put you in danger if you have already achieved a certain size, have acquired more market power are already in a rather powerful position....
Reading
9 vídeos (Total de 39 min), 2 leituras, 1 teste
Video9 videos
Reasons for Competition Policy7min
Instruments1min
Cartel Agreements3min
Factors Favoring Cartels1min
Examples3min
Defining Markets and Measuring Market Power11min
Forms of Market Forclosure6min
Wrap Upmin
Reading2 leituras
Resource: Lecture Slides10min
Complete Slide Deck Week 310min
Quiz1 exercício prático
Keep Your Business Clean22min
Week
4
Clock
1 hora para concluir

Increase your Returns

In this module, we are going to discover two very important new concepts with which you can increase your business’s returns: Network effects and boundaries of the firm. We will find that considering these two concepts in formulating our business strategy can help us improve our strategy’s effectiveness and eventually increase our returns....
Reading
11 vídeos (Total de 50 min), 2 leituras, 1 teste
Video11 videos
Network Goods4min
Network Effects I: Direct Network Effects7min
Network Effects II: Indirect Network Effects4min
Market Structure in Network Industries5min
Economies of Scale3min
Economies of Scope3min
Diseconomies of Scale & Scope3min
Reasons to Buy7min
Reasons to Make5min
Wrap Up1min
Reading2 leituras
Resource: Lecture Slides10min
Complete Slide Deck Week 410min
Quiz1 exercício prático
Increase your Returns20min
4.7
Direction Signs

50%

comecei uma nova carreira após concluir estes cursos
Briefcase

83%

consegui um benefício significativo de carreira com este curso
Money

17%

recebi um aumento ou promoção

Melhores avaliações

por ADJul 1st 2017

Great course with relevant content and really useful strategic overview of business strategy. Enjoyed Prof. Kretschmer's innovative teaching style and the breadth of the syllabus.

por AMMar 4th 2018

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Instrutores

Tobias Kretschmer

Professor
Institute for Strategy, Technology and Organization

Sobre Ludwig-Maximilians-Universität München (LMU)

As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences....

Sobre o Programa de cursos integrados Competitive Strategy and Organization Design

Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners. The specialization is indended for learners interested in engaging in fundamental theories and concepts of strategy and organization and applying these to practice. Employed professionals and management students will benefit from deepening and refreshing their existing knowledge by means of our specialization. Learners with non-business backgrounds will gain valuable additional business insights complementing their existing knowledge. Participants will learn to understand and analyze ● behavior of organizations in situations in which strategic decisions are interdependent ● strategies to build up and maintain a customer base ● internal workings of an organization as well as its interaction with the outside world, i.e. partners, complementors and competitors ● the design of an effective organization that can compete, grow and adjust flexibly to different environments This specialization is the only online learning program in which students can learn and laugh at the same time. That said, we are looking forward to learning and laughing with you!...
Competitive Strategy and Organization Design

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