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Learner Reviews & Feedback for Digital Marketing Strategy with Goldman Sachs 10,000 Women by Goldman Sachs

4.7
stars
352 ratings

About the Course

This elective course is an introduction to digital marketing, with a particular focus on social media campaigns. The course supplements the Goldman Sachs 10,000 Women course collection, designed for entrepreneurs ready to take their business to the next level. In this course, you will learn top tips for an effective digital marketing campaign and how to plan and evaluate social media campaigns to maximize business opportunities. You will develop a practical understanding of the planning process of a social media campaign, and how to effectively use paid, earned and owned media in your digital marketing. You will also consider the role of influencers in your marketing, explore viral marketing, paid search, website placement and other digital marketing tools and techniques that help create a successful digital marketing campaign. At the end of this elective course, you can apply and practice what you have learned by working on a digital marketing campaign. This course is one of three elective courses complementing the 10,000 Women core collection. It is a great introduction or follow up to the Fundamentals of Sales and Marketing course with Goldman Sachs 10,000 Women in the core collection but you may choose to take any additional courses to suit your needs. The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. Find out more about the Goldman Sachs 10,000 Women collection in the FAQs....

Top reviews

TY

Jun 10, 2022

This course is a great guide towards digital marketing for entreprenuers. It is a must to know some of these key points before we plan and strategise our company's Digital Marketing plan.

BR

Oct 18, 2022

Taking this course is a very helpful on my work. I have a learned a lot of things on how to understand more on my clients and their needs. It's fun and knowlegeable at the same time.

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1 - 25 of 75 Reviews for Digital Marketing Strategy with Goldman Sachs 10,000 Women

By Jing M

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Nov 6, 2022

The course is suitable for entry-level learners, as well as do-ers who are new to marketing as a discipline. I found some concepts such as earned media, impression, very helpful and easy to learn. They are well-explained and demonstrated with vivid examples.

By Aida T

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Feb 20, 2024

I loved the course, it is short, concise and with very appropriate content to understand the fundamentals of a digital marketing strategy and how to apply it. The contents have all the necessary explanations to be able to follow the content and end up with a clear knowledge of how to create digital strategies. In addition they provide you some documents that will be useful to apply the content to the reallity of the business.

By Lynn L

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Nov 5, 2023

I can use the customer journey plan and the tables to take stock of which media and content I am using for my digital marketing campaign. I can check the KPIs I am currently using suitable for my desired objectives. I can use key tips for effectively managing my digital marketing campaign. It is very efficient and effective for my campaign.

By Krishna S

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Dec 20, 2023

This course helped me identify my target audience, curate my marketing objective, understand the customer journey and cater for the customers according to that, running a digital marketing campaign and evaluating the same. My gratitude to Coursera,10000 Women and Goldman Sachs for providing me scholarship.

By Nerinette R

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May 16, 2023

This course was well-planned. The breakdown of lessons was informative and filled with valuable information. The exercises were easy to follow and gave you the chance to put in practice what you learned from the videos and the reading material.

By Amatullah P

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Aug 8, 2023

Pretty detailed and explicit. Really appreciate all the efforts taken to make us understand the basics of digital marketing. Thank you for diving into the nitty-gritty and helping us clearly grasp these interesting concepts!

By Tulip F b S Y

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Jun 11, 2022

This course is a great guide towards digital marketing for entreprenuers. It is a must to know some of these key points before we plan and strategise our company's Digital Marketing plan.

By Buniel R

•

Oct 19, 2022

Taking this course is a very helpful on my work. I have a learned a lot of things on how to understand more on my clients and their needs. It's fun and knowlegeable at the same time.

By Elu G

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Jul 4, 2023

For a beginner level Digital Marketing course, this course was efficient and good. The basic fundamentals of DM are explained in a precise manner. I highly recommend this course.

By Michaela L

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Oct 4, 2023

breaks down marketing and makes it easy to understand. teaches you every element in measuring results, resolving conflicts, problem-solving, and all things content-related.

By Gabriela C

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May 5, 2023

This was a quick and direct course. The information was easy to understand and condensed in a way that gave me a foundation on which to build on my knowledge.

By Rehab A

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Sep 4, 2023

It was a wonderful experience with this course.

I found in it the most important info about marketing.

So thankful to pass such a course with a 100% degree

By Yoselin B

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May 18, 2023

It was a great intro to digital marketing. I wish there was some more interactive sessions, but all together it was well explained and easy to understand!

By Areena M

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May 22, 2023

Perfect beginners course.. All the basic and important key points of digital marketing for beginners are compiled up excellently in this course.

By Erica H

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Jun 4, 2023

Easy to follow and understand. It was informative but not super long and drawn out where it would lose my attention

By Rachael M

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Nov 5, 2023

I found the course to be extremely informative and clear in its presentation of the information and strategies.

By Bongiwe Z

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Mar 13, 2023

This was an in-depth course with easy-to-understand infographics and examples. I really gained a lot. Thank you

By Mendiswa M

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Sep 26, 2023

I had to go over it twice as the words used are similar in meaning sometimes. It taught me to be more focused,

By Tan Y Y

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Aug 7, 2023

The videos provide examples with visual aids, which is really helpful for me to understand the course easily.

By Shoaib M

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Jun 1, 2023

I am very much satisfied with the content of the course. It was well written and up to date, as well.

By fumeijiao

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May 27, 2023

helpful and useful for me to undstand the ways of what digital marketing is and how to do it.

By Achint K

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Aug 7, 2023

It was very informative and would help me in understanding more about digital marketing

By Deepshikha

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Jun 2, 2023

Very Useful course, it really helped me to understand about digital marketing.

By Liseth C P L

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Jul 26, 2022

El curso es muy completo y la información es muy clara y concisa. Me encantó.

By Rana K

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May 29, 2023

This briefed course has revealed to me the main point for digital outreach