Informações sobre o curso

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100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Aprox. 4 horas para completar

Inglês

Legendas: Inglês

O que você vai aprender

  • Define and categorize your customers and their needs.

  • Compare your business to competitors to define your competitive advantage.

  • Express your Customer Value Proposition (CVP).

  • Develop a pricing strategy for your business.

Habilidades que você terá

Customer Value Proposition (CVP) DevelopmentStrategic PricingCompetitive Advantage AnalysisCompetitive Analysis

100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Aprox. 4 horas para completar

Inglês

Legendas: Inglês

oferecido por

Logotipo de Goldman Sachs

Goldman Sachs

Programa - O que você aprenderá com este curso

Semana
1

Semana 1

4 horas para concluir

Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women

4 horas para concluir
6 vídeos (Total 18 mín.), 19 leituras, 1 teste
6 videos
Customer segmentation3min
Maximizing value in the Customer Buying Process3min
Exploring competitive differentiation2min
Introducing the Customer Value Proposition2min
Selecting a pricing model4min
19 leituras
Getting started10min
Your future customers and markets10min
The benefits of segmenting your customers5min
Segmenting your target customers (Exercise 1)10min
The Customer Buying Process10min
Review your Customer Buying Process with your team (Exercise 3)10min
Considering your competition2min
Identifying your competitors (Exercise 4)20min
Finding more information on your competitors10min
Differentiating yourself from your competitors5min
The Customer Value Proposition2min
Understanding the difference between B2B and B2C CVPs5min
Using your CVP to support your business 2min
Your CVP and pricing strategy2min
Exploring innovative pricing approaches5min
Developing your pricing strategy20min
Recording your progress10min
Congratulations10min
Progressing to the next course in 10,000 Women2min
1 exercício prático
End of course assessment30min

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Goldman Sachs 10,000 Women is a collection of 10 courses which provide a practical business education – strengthening your business knowledge, skills and plans for growth. The courses are suitable for any entrepreneur looking to take their business to the next level.

  • There is not a certificate offered for completion of individual courses in the 10,000 Women collection. (The FAQ above is a standard Coursera message and does not apply to this course.)

  • No. Goldman Sachs 10,000 Women offers a flexible online learning experience. You can take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. Participants find that completing all 10 courses enables them to explore all the key elements of their business and develop a thorough plan for their business’s growth.

  • The course is entirely free for all participants.

  • The course has been designed with approximately five hours of engagement. You can take as long as you need to complete the course without losing access.

  • If you want more time to complete the course, or wish to return to it later, Coursera may prompt you to reset your deadlines. This doesn’t affect your progress, but you will need to reset so you see can the most up-to-date course content and take the quizzes. It takes seconds and is very easy.

  • By completing the course, you will gain skills and strategies for developing your business growth, focussed on refining your key business growth opportunity, essential for successful business growth. Once you complete the course, you will also receive additional learning materials to further support your business, including video, exercises and detailed guidance on related topics to further expand your skills and knowledge.

  • If you choose to complete all 10 courses, you will explore and develop all the key areas to promote and plan your business’s growth. You will also be able to fully develop your Business Growth Plan (BGP). Your BGP is a valuable output and provides a framework for your business opportunity. It encourages you to analyze yourself, your business and environment, and guides your business growth. You can develop your BGP by completing a series of exercises in the 10 courses of Goldman Sachs 10,000 Women.

    Eligible participants who complete all 10 courses will also be invited to join the Goldman Sachs 10,000 Women Alumni Community, offering a range of benefits to further your business growth including events, further training and fellowship opportunities. Visit the Goldman Sachs 10,000 Women site to find out more.

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