What is consumer behavior, and why is it important to learn about?

In marketing, consumer behavior is the study of how - and why - individuals and groups make purchasing decisions. These are the fundamental questions of the field of market research, as these important insights can drive business decisions into what products and services to sell as well as the best ways to sell them. And, while these questions aren’t new, researchers today have new tools to gain valuable insights into consumer behavior. The migration of so much of our buying behavior to online platforms, from product research to comparison shopping to purchase and post-purchase reviewing, has created vast amounts of information for data analysis. Sophisticated customer analytics can harness this data to describe consumer shopping habits in great detail - and, when combined with regression analysis and other statistical techniques, predictive analytics can be created to forecast and influence future purchasing decisions. The field of behavioral economics has also revolutionized the study of consumer behavior. This relatively new discipline combines economics with psychological insights into cognitive biases to better understand economic behaviors ranging from the decisions of individuals to global investment patterns. The emerging subfield of consumer neuroscience focuses on explaining buying behavior, creating opportunities for so-called neuromarketing approaches that leverage these insights to create more effective branding and advertising.

What kinds of careers can I have with an understanding of consumer behavior?

The study of consumer behavior is the principal concern of market research analysts, who are responsible for understanding what products people want, who will buy them at what price, and what type of marketing strategy can reach them most effectively. While traditional market research approaches have relied heavily on consumer focus groups and surveys, the new world of marketing analytics is increasingly demanding a strong understanding of digital marketing tools and data analysis techniques as well. According to the Bureau of Labor Statistics , market research analysts made a median annual salary of $63,790 as of 2019. These jobs are projected to grow much faster than the average across all occupations, as more and more industries and companies seek to gain a competitive edge by using data-driven market research approaches to better understand consumer behavior.

Can I learn about consumer behavior by taking online courses on Coursera?

Yes, you can. Coursera offers a number of courses and Specializations on consumer behavior and related topics, including cutting-edge customer analytics and neuromarketing approaches. These courses are offered by top-ranked business schools from all over the world, including the University of Pennsylvania, Copenhagen Business School, and IE Business School. By learning online with Coursera, you can get a high-quality education remotely at a significantly lower cost than on-campus students - a combination that makes for an easy purchasing decision for a growing number of students as well as mid-career professionals.

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Consumer Behavior

Cursos de Consumer Behavior

An Introduction to Consumer Neuroscience & Neuromarketing
Copenhagen Business School
Curso
Avaliado como 4.7 de 5 estrelas. 1798 análises
80k Alunos
Beginner
Market Research and Consumer Behavior
IE Business School
Curso
Avaliado como 4.4 de 5 estrelas. 2608 análises
55k Alunos
Beginner
Brand Management: Aligning Business, Brand and Behaviour
London Business School
Curso
Avaliado como 4.9 de 5 estrelas. 2295 análises
89k Alunos
Beginner
Customer Analytics
University of Pennsylvania
Curso
Avaliado como 4.6 de 5 estrelas. 9154 análises
180k Alunos
Mixed
Marketing Strategy
IE Business School
Programa de cursos integrados
Avaliado como 4.4 de 5 estrelas. 3098 análises
73k Alunos
Beginner
Pricing Strategy
IE Business School
Curso
Avaliado como 4.6 de 5 estrelas. 753 análises
26k Alunos
Mixed
The Neuromarketing Toolbox
Copenhagen Business School
Curso
Avaliado como 4.8 de 5 estrelas. 53 análises
2.8k Alunos
Beginner
Viral Marketing and How to Craft Contagious Content
University of Pennsylvania
Curso
Avaliado como 4.7 de 5 estrelas. 3840 análises
170k Alunos
Mixed
User Experience Research and Design
University of Michigan
Programa de cursos integrados
Avaliado como 4.8 de 5 estrelas. 850 análises
32k Alunos
Beginner
The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior
University of Rochester
Curso
Avaliado como 4.6 de 5 estrelas. 178 análises
11k Alunos
Mixed
Customer Insights: New Product Development Orientation
University of Illinois at Urbana-Champaign
Curso
Avaliado como 4.4 de 5 estrelas. 64 análises
8.7k Alunos
Beginner
The Science of Well-Being
Yale University
Curso
Avaliado como 4.9 de 5 estrelas. 19181 análises
2.8m Alunos
Mixed
Behavioral Finance
Duke University
Curso
Avaliado como 4.4 de 5 estrelas. 2037 análises
64k Alunos
Mixed
Introduction to Marketing
University of Pennsylvania
Curso
Avaliado como 4.8 de 5 estrelas. 9516 análises
240k Alunos
Mixed
Forecasting Models for Marketing Decisions
Emory University
Curso
Avaliado como 4.3 de 5 estrelas. 60 análises
10k Alunos
Intermediate
Food & Beverage Management
Università Bocconi
Curso
Avaliado como 4.8 de 5 estrelas. 2334 análises
67k Alunos
Mixed
Introduction to User Experience Principles and Processes
University of Michigan
Curso
Avaliado como 4.8 de 5 estrelas. 663 análises
23k Alunos
Beginner
Introduction to Economic Theories
Erasmus University Rotterdam
Curso
Avaliado como 4.5 de 5 estrelas. 148 análises
29k Alunos
Beginner
The Power of Microeconomics: Economic Principles in the Real World
University of California, Irvine
Curso
Avaliado como 4.7 de 5 estrelas. 1262 análises
120k Alunos
Mixed
Foundations of Marketing Analytics
Emory University
Programa de cursos integrados
Avaliado como 4.2 de 5 estrelas. 312 análises
33k Alunos
Intermediate

Searches related to consumer behavior

market research and consumer behavior

the power of markets i: the basics of supply and demand and consumer behavior

firm level economics: consumer and producer behavior

Em resumo, aqui estão 10 dos nossos cursos mais populares consumer behavior

An Introduction to Consumer Neuroscience & Neuromarketing: Copenhagen Business School
Market Research and Consumer Behavior: IE Business School
Brand Management: Aligning Business, Brand and Behaviour: London Business School
Customer Analytics: University of Pennsylvania
Marketing Strategy: IE Business School
Pricing Strategy: IE Business School
The Neuromarketing Toolbox: Copenhagen Business School
Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
User Experience Research and Design: University of Michigan
The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior: University of Rochester

Habilidades que você pode aprender em Marketing

Mercado (economia) (28)

Mídia Social (15)

Estratégia De Marketing (14)

Análise (13)

Perguntas frequentes sobre Consumer Behavior

In marketing, consumer behavior is the study of how - and why - individuals and groups make purchasing decisions. These are the fundamental questions of the field of market research, as these important insights can drive business decisions into what products and services to sell as well as the best ways to sell them. And, while these questions aren’t new, researchers today have new tools to gain valuable insights into consumer behavior.
The migration of so much of our buying behavior to online platforms, from product research to comparison shopping to purchase and post-purchase reviewing, has created vast amounts of information for data analysis. Sophisticated customer analytics can harness this data to describe consumer shopping habits in great detail - and, when combined with regression analysis and other statistical techniques, predictive analytics can be created to forecast and influence future purchasing decisions.
The field of behavioral economics has also revolutionized the study of consumer behavior. This relatively new discipline combines economics with psychological insights into cognitive biases to better understand economic behaviors ranging from the decisions of individuals to global investment patterns. The emerging subfield of consumer neuroscience focuses on explaining buying behavior, creating opportunities for so-called neuromarketing approaches that leverage these insights to create more effective branding and advertising.
The study of consumer behavior is the principal concern of market research analysts, who are responsible for understanding what products people want, who will buy them at what price, and what type of marketing strategy can reach them most effectively. While traditional market research approaches have relied heavily on consumer focus groups and surveys, the new world of marketing analytics is increasingly demanding a strong understanding of digital marketing tools and data analysis techniques as well.
According to the Bureau of Labor Statistics, market research analysts made a median annual salary of $63,790 as of 2019. These jobs are projected to grow much faster than the average across all occupations, as more and more industries and companies seek to gain a competitive edge by using data-driven market research approaches to better understand consumer behavior.
Yes, you can. Coursera offers a number of courses and Specializations on consumer behavior and related topics, including cutting-edge customer analytics and neuromarketing approaches. These courses are offered by top-ranked business schools from all over the world, including the University of Pennsylvania, Copenhagen Business School, and IE Business School. By learning online with Coursera, you can get a high-quality education remotely at a significantly lower cost than on-campus students - a combination that makes for an easy purchasing decision for a growing number of students as well as mid-career professionals.

Outros tópicos para explorar

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O que o Coursera tem a oferecer

Programa de estudo

Descrição

projeto guiado

Aprenda uma habilidade relevante para o trabalho que você possa usar hoje em menos de 2 horas com uma experiência interativa orientada por um especialista no assunto. Acesse tudo o que você precisa direto no seu navegador e conclua seu projeto com confiança, com instruções passo a passo.

Curso

Aprenda Marketing com cursos Marketing on-line. Faça cursos com os melhores instrutores e universidades do mundo. Os cursos incluem o registro de tarefas com avaliação automática ou entre colegas, palestras em vídeo e fóruns de discussão da comunidade. Ao concluir um curso, você estará qualificado para receber um Certificado de Curso eletrônico que pode ser compartilhado por um preço pequeno.

Programa de cursos integrados

Aprenda Marketing com Programas de cursos integrados de Marketing on-line. Inscreva-se em um Programa de cursos integrados para dominar uma habilidade de carreira específica. Você concluirá uma série de cursos completos, fará projetos práticos e receberá um Certificado de Programa de cursos integrados para compartilhar com sua rede profissional e possíveis empregadores.

Certificado profissional

Independentemente de você querer começar uma nova carreira ou mudar a que já tem, o Certificados profissionais da Coursera o ajudará a estar pronto para o trabalho. Aprenda no seu ritmo com as melhores empresas e universidades, aplique suas novas habilidades em projetos práticos que demonstrem sua experiência a potenciais empregadores e ganhe uma credencial de carreira para iniciar uma nova.

CERTIFICADO MASTERTRACK™

Com o Certificados MasterTrack™, partes dos programas de Mestrado foram divididas em módulos on-line para que você receba uma credencial profissional emitida por uma universidade de alta qualidade por um preço especial, em um formato flexível e interativo. Tenha uma experiência de aprendizagem muito envolvente com projetos voltados ao mercado de trabalho e instrução ao vivo de especialistas. Se você for aceito no programa completo de mestrado, seu curso do MasterTrack conta para o seu diploma.

Graduação

Transforme seu currículo com um um diploma on-line de uma universidade de ponta por um preço inovador. Nossa experiência de aprendizagem de nível modular lhe dará a habilidade de estudar on-line a qualquer momento e ganhar créditos ao finalizar as tarefas do seu curso. Você receberá a mesma quantidade de créditos que os alunos que frequentam as aulas no campus. Os diplomas do Coursera custam muito menos comparados com outros programas presenciais.

Cursos de Consumer Behavior

Mostrando 172 resultados totais para "consumer behavior"

Searches related to consumer behavior

market research and consumer behavior

the power of markets i: the basics of supply and demand and consumer behavior

firm level economics: consumer and producer behavior

Em resumo, aqui estão 10 dos nossos cursos mais populares consumer behavior

Habilidades que você pode aprender em Marketing

Perguntas frequentes sobre Consumer Behavior

Outros tópicos para explorar

O que o Coursera tem a oferecer

Os melhores cursos on-line

Principais programas de cursos integrados on-line

Certificados on-line

Programa de graduação on-line

Coursera

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