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    756 resultados referentes a "marketing analytics"

    • Meta

      Meta

      Meta Marketing Analytics

      Habilidades que você terá: Accounting, Advertising, Algorithms, Analysis, Analytics, Basic Descriptive Statistics, Business Analysis, Communication, Computer Networking, Computer Programming, Data Analysis, Data Visualization, Digital Marketing, Econometrics, Entrepreneurship, Experiment, Exploratory Data Analysis, Finance, General Statistics, Google Analytics, Leadership and Management, Machine Learning, Machine Learning Algorithms, Market (Economics), Market Analysis, Market Research, Marketing, Marketing Strategy, Network Security, Operating Systems, Privacy, Probability & Statistics, Python Programming, Regulations and Compliance, Research and Design, Sales, Security Engineering, Security Strategy, Software Engineering, Software Testing, Statistical Analysis, Statistical Programming, Statistical Tests, Storytelling, Strategy, Strategy and Operations, System Security, Theoretical Computer Science, Web Development

      4.7

      (888 avaliações)

      Beginner · Professional Certificate

    • University of Virginia

      University of Virginia

      Marketing Analytics

      Habilidades que você terá: Entrepreneurship, Strategy and Operations, Analysis, Architecture, Regression, Communication, Regression Analysis, Experiment, Market Analysis, Brand, Strategy, Leadership and Management, Brand Management, Market (Economics), Sales, Probability & Statistics, General Statistics, Marketing, Stock

      4.7

      (6.1k avaliações)

      Beginner · Course

    • Google

      Google

      Google Data Analytics

      Habilidades que você terá: Algorithms, Application Development, Big Data, Budget Management, Business Analysis, Business Communication, Change Management, Cloud Computing, Communication, Computational Logic, Computer Networking, Computer Programming, Computer Programming Tools, Cryptography, Data Analysis, Data Analysis Software, Data Management, Data Mining, Data Model, Data Structures, Data Type, Data Visualization, Data Visualization Software, Database Administration, Database Design, Databases, Decision Making, Design and Product, Entrepreneurship, Extract, Transform, Load, Feature Engineering, Finance, Financial Analysis, General Statistics, Ggplot2, Interactive Data Visualization, Leadership and Management, Machine Learning, Mathematical Theory & Analysis, Mathematics, Microsoft Excel, Network Security, Other Programming Languages, Plot (Graphics), Presentation, Probability & Statistics, Problem Solving, Product Design, Programming Principles, Project Management, R Programming, Research and Design, SQL, Security Engineering, Security Strategy, Small Data, Software, Software Engineering, Software Security, Spreadsheet Software, Statistical Analysis, Statistical Programming, Storytelling, Strategy and Operations, Theoretical Computer Science, Visual Design

      4.8

      (63.4k avaliações)

      Beginner · Professional Certificate

    • University of Pennsylvania

      University of Pennsylvania

      Customer Analytics

      Habilidades que você terá: Analysis, Data Analysis, Customer Analysis, Regression Analysis, Analytics, Big Data, Probability & Statistics, Data Management, General Statistics, Business Analysis, Predictive Analytics, Regression, Marketing, Statistical Analysis

      4.6

      (10.9k avaliações)

      Mixed · Course

    • Emory University

      Emory University

      Foundations of Marketing Analytics

      Habilidades que você terá: Business Analysis, Communication, Customer Analysis, Data Analysis, General Statistics, Market Analysis, Marketing, Probability & Statistics, Simulation, Social Media, Statistical Analysis

      4.2

      (413 avaliações)

      Intermediate · Specialization

    • Meta

      Meta

      Marketing Analytics Foundation

      Habilidades que você terá: Entrepreneurship, Data Analysis, Strategy and Operations, Google Analytics, Analysis, Security Strategy, System Security, Leadership and Management, Business Analysis, Digital Marketing, Finance, Market (Economics), Marketing, Analytics, Operating Systems, Computer Networking, Accounting, Network Security, Strategy, Sales, Web Development, Security Engineering, Market Analysis, Regulations and Compliance, Marketing Strategy, Privacy

      4.8

      (751 avaliações)

      Beginner · Course

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      Coursera Project Network

      Coursera Project Network

      Google Ads for Beginners

      Habilidades que você terá: Google AdSense, Digital Marketing, Communication, Marketing, Google AdWords, Advertising

      4.5

      (3.1k avaliações)

      Beginner · Guided Project

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      Tecnológico de Monterrey

      Tecnológico de Monterrey

      Analíticas de Marketing Digital

      Habilidades que você terá: Accounting, Big Data, Business Analysis, Communication, Data Analysis, Data Management, Digital Marketing, Marketing, Media Strategy & Planning

      4.6

      (61 avaliações)

      Intermediate · Specialization

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      Meta

      Meta

      Meta Social Media Marketing

      Habilidades que você terá: Advertising, Analysis, Brand Management, Budget Management, Business Communication, Communication, Computer Networking, Data Analysis, Data Visualization, Database Administration, Databases, Digital Marketing, Entrepreneurship, Experiment, Finance, Influencing, Leadership and Management, Market (Economics), Market Research, Marketing, Network Security, Presentation, Probability & Statistics, Public Relations, Regulations and Compliance, Research and Design, Sales, Security Engineering, Security Strategy, Social Media, Social Media Marketing, Social Media Platforms, Software Engineering, Software Security, Software Testing, Strategy, Strategy and Operations, Writing

      4.8

      (10.6k avaliações)

      Beginner · Professional Certificate

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      University of Illinois at Urbana-Champaign

      University of Illinois at Urbana-Champaign

      Digital Marketing Analytics in Theory

      Habilidades que você terá: Analysis, Analytics, Digital Marketing, Data Management, Data Analysis, Marketing

      4.5

      (4.6k avaliações)

      Beginner · Course

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      Coursera Project Network

      Coursera Project Network

      Create a Marketing Analysis dashboard using G-Spreadsheets

      Beginner · Guided Project

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      University of Colorado Boulder

      University of Colorado Boulder

      Text Marketing Analytics

      Beginner · Specialization

    Pesquisas relacionadas a marketing analytics

    marketing analytics: know your customers
    marketing analytics foundation
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    marketing analytics capstone project
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    digital marketing analytics in theory
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    1234…63

    Em resumo, aqui estão 10 dos nossos cursos mais populares marketing analytics

    • Meta Marketing Analytics: Meta
    • Marketing Analytics: University of Virginia
    • Google Data Analytics: Google
    • Customer Analytics: University of Pennsylvania
    • Foundations of Marketing Analytics: Emory University
    • Marketing Analytics Foundation: Meta
    • Google Ads for Beginners: Coursera Project Network
    • Analíticas de Marketing Digital: Tecnológico de Monterrey
    • Meta Social Media Marketing: Meta
    • Digital Marketing Analytics in Theory: University of Illinois at Urbana-Champaign

    Habilidades que você pode aprender em Marketing

    Mercado (economia) (28)
    Mídia Social (15)
    Estratégia De Marketing (14)
    Análise (13)
    Marcamarca (13)
    Marketing Digital (13)
    Análise De Marketing (11)
    Plano (11)
    Propaganda (9)
    Modelagem (9)
    Marketing De Mídia SocialMarketing De Mídia Social (9)
    Gestão De Marca (7)

    Perguntas frequentes sobre Análise de marketing

    • Marketing analytics is a set of tools used by market researchers to measure, analyze, and interpret marketing metrics so that they can make informed decisions about brand development and customer experiences. Especially in this era of big data, marketing analytics has become a powerful tool in the pursuit of important business goals like improving brand equity and increasing customer lifetime value.

      In order to derive meaningful insights from customers, market research has always used direct tools like surveys and marketing experiments. Yet, now with e-commerce and social media creating vast customer datasets, data analysis techniques can be used to create more sophisticated models of consumer behavior. For example, linear regression analysis can be used to identify key variables affecting customer purchases, allowing for the creation of predictive analytics that can be used to guide marketing choices.‎

    • Analytics skills help organizations navigate the future by enabling them to harness insights from the ever-expanding pools of data being generated each and every moment. Being able to make sense of this data is important for marketing professionals of all kinds, making marketing analytics a valuable skill for brand managers, survey researchers, social media specialists, and chief marketing officers (CMOs) alike.

      A background in marketing analytics is particularly important for market research analysts. They gather, analyze, and interpret data on products, customers, and competitors to inform product development, advertising, and sales plans. According to the Bureau of Labor Statistics, they make a median salary of $63,790 per year, and their job growth is expected to be much faster than the average for all occupations due to the increasing use of data and market research across many industries.‎

    • Absolutely! Coursera offers a broad range of online courses and Specializations on marketing analytics, as well as associated topics like digital marketing and business analytics. With Coursera, you can learn about marketing analytics remotely from top-ranked institutions like the University of Virginia, Emory University, and the University of Pennsylvania, so you won’t have to sacrifice the quality of your education to learn online.

      You’ll be completing the same coursework and working with the same faculty as on-campus students, yet at a lower tuition. And, with collaborative group projects, you’ll also get to practice the teamwork skills that are so important to marketing teams the world over.‎

    • The skills and experience that you might need to already have before starting to learn marketing analytics would include a keen sense of B2C or B2B purchasing habits, a strong knowledge of keyword research and data analytics, and an understanding of the basics of SEO. Marketing analysts use these skills together to analyze, measure, and manage the marketing performance of a product or service. This process involves data analytics, marketing research, sales and inventory, and other data points to help optimize a product’s return on investment (ROI).‎

    • The kind of people best suited for work that involves marketing analytics are people who are good at understanding business, marketing, and consumer behavior. When you work in marketing analytics, you need to organize data, develop spreadsheet models to analyze the data, and use this finished product to support business decisions about consumers for your products. People in marketing analytics may be creative and analytical at the same time, using both sides of the brain to make accurate product management decisions. The kind of people who are best suited for marketing analytics roles may be the ones who understand how to measure brand and customer assets, evaluate the effectiveness of keywords in an SEO campaign, and know the basics of pinpointing key marketing messages.‎

    • You might know if learning marketing analytics is right for you if you love to study data and try to analyze any obvious patterns that can help you adjust marketing messages. For instance, if the marketing analytics shows you a pattern of more sales over weekends for a certain online course, then you can use this information to bring possible discounts and savings to high-volume buyers on the weekend. If you love to Interpret data in these ways for future marketing and business decisions, then learning marketing analytics may be the right career move for you.‎

    Este conteúdo de Perguntas frequentes foi disponibilizado apenas para fins informativos. Os aprendizes são aconselhados a realizar pesquisas adicionais para garantir que os cursos e outras credenciais buscadas atendam a seus objetivos pessoais, profissionais e financeiros.
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