What is business analysis, and why is it important to learn about?

Like the rest of us, businesses today are practically drowning in data - and business analysis encompasses all of the ways in which companies are harnessing this data to inform decision-making, grow market share, and increase profitability. In today’s highly competitive business environment, using business analytics is more than important - it’s essential. For example, customer analytics are enabling businesses to understand their market and tailor their products to meet consumer needs more closely. Predictive analytics can forecast demand as well as input requirements and costs more accurately, allowing businesses to minimize waste with “just-in-time” business models. Data on how a company’s own employees work can also provide an edge through improved performance management. Data-driven decision-making requires more than just data. Extracting useful insights requires data analysis techniques such as linear regression analysis, statistical hypothesis testing, and mathematical optimization algorithms. Analysts must also be skilled at presenting these insights clearly, using strong communications skills and data visualization (DataViz) techniques to convey key findings to both internal and external audiences.

What kinds of career opportunities can I pursue with skills in business analysis?

Because of the growing explanatory and predictive power of data-driven analytics, a basic level of familiarity with business analysis techniques is needed for a growing number of roles. In particular, most management-level positions today must use a variety of analytics in their internal goal-setting and reporting, and C-suite executives must be able to understand and leverage this data effectively as part of their decision-making process. Business analytics may play an even more central role in some jobs. For example, market research analysts study trends, analyze data on consumers as well as competitors, and evaluate the likely effectiveness of different marketing strategies. Owing to the explosion of data as well as the proliferation of techniques to harness it, this is an incredibly fast-growing career; the Bureau of Labor Statistics projects that market research analyst jobs will increase by 20% from 2018 to 2028, much faster than the economy-wide average.

Can I learn about business analysis through online courses on Coursera?

Yes, Coursera offers courses and Specializations across a wide range of business as well as data science topics, and business analysis sits squarely at the intersection of these two fields. Thus, there are a wealth of opportunities to learn about business analysis at a high level as well as develop more specific skills in areas like statistics, data visualization and presentation, and the use of programs like Microsoft Excel and MySQL. Coursera also ensures you don’t have to sacrifice the quality of your education by learning online, with courses available from leading companies like IBM and PwC as well as top-ranked educational institutions like the University of Pennsylvania, Rice University, and the University of Illinois at Urbana-Champaign.

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Business Analysis

Cursos de Business Analysis

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Business Analytics
University of Pennsylvania
SPECIALIZATION
4.6
290k Alunos
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Data Analysis and Presentation Skills: the PwC Approach
PwC
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4.6
220k Alunos
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Excel to MySQL: Analytic Techniques for Business
Duke University
SPECIALIZATION
4.6
490k Alunos
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IBM Data Science
IBM
PROFESSIONAL CERTIFICATE
4.6
500k Alunos
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Global Master of Business Administration (MBA)
Macquarie University
DEGREE
Offered by Macquarie University. Get ready for the world of tomorrow: Transform your capabilities for the future of work with the Global MBA.
Business Statistics and Analysis
Rice University
SPECIALIZATION
4.7
120k Alunos
Beginner
Analysis for Business Systems
University of Minnesota
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4.8
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Introduction to Business Analytics: Communicating with Data
University of Illinois at Urbana-Champaign
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4.7
15k Alunos
Intermediate
Strategic Business Analytics
ESSEC Business School
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Advanced
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University of Michigan
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Organizational Analysis
Stanford University
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Business Strategies for Emerging Markets
National Research University Higher School of Economics
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Fundamentals of Project Planning and Management
University of Virginia
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130k Alunos
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Essentials of Corporate Finance
The University of Melbourne
SPECIALIZATION
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Valuation and Financial Analysis For Startups
Yonsei University
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4.4
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Improve Your English Communication Skills
Georgia Institute of Technology
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4.7
630k Alunos
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Managerial Economics and Business Analysis
University of Illinois at Urbana-Champaign
SPECIALIZATION
4.7
57k Alunos
Beginner
Advanced Business Analytics
University of Colorado Boulder
SPECIALIZATION
4.5
84k Alunos
Intermediate
AI Workflow: Data Analysis and Hypothesis Testing
IBM
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Case studies in business analytics with ACCENTURE
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Perguntas frequentes sobre Business Analysis

Like the rest of us, businesses today are practically drowning in data - and business analysis encompasses all of the ways in which companies are harnessing this data to inform decision-making, grow market share, and increase profitability. In today’s highly competitive business environment, using business analytics is more than important - it’s essential.
For example, customer analytics are enabling businesses to understand their market and tailor their products to meet consumer needs more closely. Predictive analytics can forecast demand as well as input requirements and costs more accurately, allowing businesses to minimize waste with “just-in-time” business models. Data on how a company’s own employees work can also provide an edge through improved performance management.
Data-driven decision-making requires more than just data. Extracting useful insights requires data analysis techniques such as linear regression analysis, statistical hypothesis testing, and mathematical optimization algorithms. Analysts must also be skilled at presenting these insights clearly, using strong communications skills and data visualization (DataViz) techniques to convey key findings to both internal and external audiences.
Because of the growing explanatory and predictive power of data-driven analytics, a basic level of familiarity with business analysis techniques is needed for a growing number of roles. In particular, most management-level positions today must use a variety of analytics in their internal goal-setting and reporting, and C-suite executives must be able to understand and leverage this data effectively as part of their decision-making process.
Business analytics may play an even more central role in some jobs. For example, market research analysts study trends, analyze data on consumers as well as competitors, and evaluate the likely effectiveness of different marketing strategies. Owing to the explosion of data as well as the proliferation of techniques to harness it, this is an incredibly fast-growing career; the Bureau of Labor Statistics projects that market research analyst jobs will increase by 20% from 2018 to 2028, much faster than the economy-wide average.
Yes, Coursera offers courses and Specializations across a wide range of business as well as data science topics, and business analysis sits squarely at the intersection of these two fields. Thus, there are a wealth of opportunities to learn about business analysis at a high level as well as develop more specific skills in areas like statistics, data visualization and presentation, and the use of programs like Microsoft Excel and MySQL.
Coursera also ensures you don’t have to sacrifice the quality of your education by learning online, with courses available from leading companies like IBM and PwC as well as top-ranked educational institutions like the University of Pennsylvania, Rice University, and the University of Illinois at Urbana-Champaign.

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O que o Coursera tem a oferecer

Programa de estudo

Descrição

GUIDED PROJECT

Aprenda uma habilidade relevante para o trabalho que você possa usar hoje em menos de 2 horas com uma experiência interativa orientada por um especialista no assunto. Acesse tudo o que você precisa direto no seu navegador e conclua seu projeto com confiança, com instruções passo a passo.

COURSE

Aprenda Estratégia de Negócios com cursos Business Strategy on-line. Faça cursos com os melhores instrutores e universidades do mundo. Os cursos incluem o registro de tarefas com avaliação automática ou entre colegas, palestras em vídeo e fóruns de discussão da comunidade. Ao concluir um curso, você estará qualificado para receber um Certificado de Curso eletrônico que pode ser compartilhado por um preço pequeno.

SPECIALIZATION

Aprenda Estratégia de Negócios com Programas de cursos integrados de Business Strategy on-line. Inscreva-se em um Programa de cursos integrados para dominar uma habilidade de carreira específica. Você concluirá uma série de cursos completos, fará projetos práticos e receberá um Certificado de Programa de cursos integrados para compartilhar com sua rede profissional e possíveis empregadores.

PROFESSIONAL CERTIFICATE

Independentemente de você querer começar uma nova carreira ou mudar a que já tem, o Certificados profissionais da Coursera o ajudará a estar pronto para o trabalho. Aprenda no seu ritmo com as melhores empresas e universidades, aplique suas novas habilidades em projetos práticos que demonstrem sua experiência a potenciais empregadores e ganhe uma credencial de carreira para iniciar uma nova.

MASTERTRACK™ CERTIFICATE

Com o Certificados MasterTrack™, partes dos programas de Mestrado foram divididas em módulos on-line para que você receba uma credencial profissional emitida por uma universidade de alta qualidade por um preço especial, em um formato flexível e interativo. Tenha uma experiência de aprendizagem muito envolvente com projetos voltados ao mercado de trabalho e instrução ao vivo de especialistas. Se você for aceito no programa completo de mestrado, seu curso do MasterTrack conta para o seu diploma.

DEGREE

Transforme seu currículo com um um diploma on-line de uma universidade de ponta por um preço inovador. Nossa experiência de aprendizagem de nível modular lhe dará a habilidade de estudar on-line a qualquer momento e ganhar créditos ao finalizar as tarefas do seu curso. Você receberá a mesma quantidade de créditos que os alunos que frequentam as aulas no campus. Os diplomas do Coursera custam muito menos comparados com outros programas presenciais.