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    449 resultados referentes a "branding"

    • IE Business School

      IE Business School

      Branding: The Creative Journey

      Habilidades que você terá: Advertising, Brand, Brand Management, Communication, Creativity, Customer Relationship Management, Customer Success, Entrepreneurship, Experience, Finance, Human Computer Interaction, Influencing, Journalism, Leadership and Management, Marketing, Media Production, Media Strategy & Planning, Public Relations, Research and Design, Sales, Strategy and Operations, User Experience

      4.6

      (1.1k avaliações)

      Beginner · Specialization · 3+ Months

    • Gratuito

      University of London

      University of London

      Brand Management: Aligning Business, Brand and Behaviour

      Habilidades que você terá: Stock, Brand, Customer Success, Brand Management, Customer Relationship Management, Finance, Sales, Marketing, Strategy and Operations, Leadership and Management

      4.9

      (5.6k avaliações)

      Beginner · Course · 1-3 Months

    • IE Business School

      IE Business School

      Brand Identity and Strategy

      Habilidades que você terá: Brand, Communication, Brand Management, Marketing, Media Strategy & Planning

      4.7

      (580 avaliações)

      Intermediate · Course · 1-3 Months

    • California Institute of the Arts

      California Institute of the Arts

      Graphic Design

      Habilidades que você terá: Advertising, Brand, Communication, Computer Graphics, Design and Product, Graphic Design, History, Marketing, Research and Design, Visual Design

      4.7

      (17.7k avaliações)

      Beginner · Specialization · 3+ Months

    • Gratuito

      Copenhagen Business School

      Copenhagen Business School

      An Introduction to Consumer Neuroscience & Neuromarketing

      Habilidades que você terá: Neuroscience, Research and Design, Market Research, Entrepreneurship

      4.7

      (2.6k avaliações)

      Beginner · Course · 1-3 Months

    • IE Business School

      IE Business School

      Brand and Product Management

      Habilidades que você terá: Architecture, Leadership and Management, Visual Design, Research and Design, Customer Relationship Management, Brand, Design and Product, Brand Management, Marketing

      4.7

      (2.3k avaliações)

      Mixed · Course · 1-3 Months

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      Gratuito

      University of California, Davis

      University of California, Davis

      The Strategy of Content Marketing

      Habilidades que você terá: Communication, Leadership and Management, Content Marketing, Brand Management, Writing, Marketing, Influencing

      4.5

      (3.5k avaliações)

      Intermediate · Course · 1-3 Months

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      Coursera Project Network

      Coursera Project Network

      Create a Business Marketing Brand Kit Using Canva

      Habilidades que você terá: Brand, Computer Graphics, Brand Management, Marketing

      4.6

      (780 avaliações)

      Intermediate · Rhyme Project · Less Than 2 Hours

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      Gratuito

      University of Virginia

      University of Virginia

      Introduction to Personal Branding

      Habilidades que você terá: Brand, Personal Branding, Communication, Brand Management, Personal Advertisement, Marketing

      4.4

      (8.1k avaliações)

      Beginner · Course · 1-3 Months

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      University of Pennsylvania

      University of Pennsylvania

      Introduction to Marketing

      Habilidades que você terá: Customer Relationship Management, Strategy, Marketing Strategy, Market Analysis, Communication, Leadership and Management, Brand Management, Brand, Market (Economics), Pricing, Marketing, Media Strategy & Planning

      4.8

      (11.5k avaliações)

      Mixed · Course · 1-3 Months

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      Google

      Google

      Foundations of User Experience (UX) Design

      Habilidades que você terá: Communication, Leadership and Management, Business Psychology, Experience, Brand Management, Human Computer Interaction, Social Media, Research and Design, Personal Branding, Web Design, Design and Product, User Experience Design, User Experience, Problem Solving, Marketing, Personal Advertisement, Entrepreneurship, User-Centered Design, Web Development

      4.8

      (27.2k avaliações)

      Beginner · Course · 1-4 Weeks

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      IE Business School

      IE Business School

      Implementación del Marketing Mix

      Habilidades que você terá: B2B Sales, Behavioral Economics, Brand, Brand Management, Business Psychology, Communication, Customer Relationship Management, Customer Success, Design and Product, Econometrics, Entrepreneurship, Finance, Human Resources, Leadership Development, Leadership and Management, Market Analysis, Market Research, Marketing, Marketing Design, Merchandising, Pricing, Probability & Statistics, Probability Distribution, Product Development, Product Management, Product Marketing, Public Relations, Research and Design, Retail Sales, Retail Store Operations, Sales, Strategy, Strategy and Operations, Supply Chain and Logistics

      4.8

      (1.6k avaliações)

      Beginner · Specialization · 3+ Months

    Pesquisas relacionadas a branding

    branding: the creative journey
    branding and customer experience
    personal branding
    storytelling in branding and content marketing
    introduction to personal branding
    strategic self-marketing and personal branding
    print and digital elements of design: branding and user experience
    banking and financial institutions
    1234…38

    Em resumo, aqui estão 10 dos nossos cursos mais populares branding

    • Branding: The Creative Journey: IE Business School
    • Brand Management: Aligning Business, Brand and Behaviour: University of London
    • Brand Identity and Strategy: IE Business School
    • Graphic Design: California Institute of the Arts
    • An Introduction to Consumer Neuroscience & Neuromarketing: Copenhagen Business School
    • Brand and Product Management: IE Business School
    • The Strategy of Content Marketing: University of California, Davis
    • Create a Business Marketing Brand Kit Using Canva: Coursera Project Network
    • Introduction to Personal Branding: University of Virginia
    • Introduction to Marketing: University of Pennsylvania

    Habilidades que você pode aprender em Marketing

    Mercado (economia) (28)
    Mídia Social (15)
    Estratégia De Marketing (14)
    Análise (13)
    Marcamarca (13)
    Marketing Digital (13)
    Análise De Marketing (11)
    Plano (11)
    Propaganda (9)
    Modelagem (9)
    Marketing De Mídia SocialMarketing De Mídia Social (9)
    Gestão De Marca (7)

    Perguntas frequentes sobre Branding

    • Branding is the art of representing a company’s promise to its customers through its advertising, customer service, reputation, and visual logo. Whether you are looking at the corporate branding of organizations or the personal branding of individuals, their brand marketing will seek to answer the same questions - who they are, what they do, why they do it, and who they do it for.

      Branding is thus important because it helps companies to attract new customers and give their employees motivation and purpose, both of which increase that company’s value in the marketplace. Traditionally, the brand identity of an organization would include a distinctive logo, typography, colors, and messaging presented to the customers.

      But in today’s world of digital marketing, brand communication encompasses an expanding number of channels. Utilizing engaging social media strategies, content marketing and influencer marketing, and other innovative techniques allows for creative new opportunities to expand the concept of what branding can be.‎

    • A background in branding can lead to careers in marketing, public relations, advertising, and more. Whether you aspire to be a brand manager at Nike, a digital content manager at Amazon, or a social media specialist at Facebook, an understanding of branding will help you to hone your messaging to connect with customers and audiences in a long-lasting and meaningful way.

      If you are fluent in the language of images, then you could take a leading role in creating the visual assets such as logos that still comprise a major element of branding. Graphic designers create visual concepts to communicate ideas that inform, captivate, and inspire customers. According to the Bureau of Labor Statistics, they have a median salary of $52,110 per year and typically have a bachelor’s degree along with a portfolio demonstrating their creativity and originality. A background in branding allows graphic designers to visually marry client needs with customer preferences.‎

    • Absolutely! Coursera offers online courses and Specializations in branding and related topics like digital marketing, social media marketing, and brand management. Since the learner experience is essential to Coursera’s own branding, you can rest assured that you’ll receive a high quality online education taught by leading experts from top-ranked schools including IE Business School, London Business School, University of Virginia, and the University of Illinois at Urbana-Champaign. You will be doing the same coursework for the same credits as on-campus students, with access to faculty via live virtual office hours, all while paying a significantly lower cost.‎

    • Before you start to learn branding, it’s important to already have a strong interest, skills, or experience in understanding the psychology of marketing, knowledge in how people view brands, some work in product management, and possibly elements of consumer psychology. Other skills that would be useful to have before starting to learn branding would include analytical thinking, solid communication and presentation talents, and possibly graphic design background. When you excel at some of these skills, you will have the right kind of experience to learn branding. Working in branding means you have insights into building brand awareness from a company-wide perspective.‎

    • The kinds of people who are best suited for roles in branding are creative professionals who can strategize creatively about a brand on one hand while using deep analytical thinking about the effects or impact that might occur from changes to a brand. Shoppers can get attached to brands, and it’s the role of a strategic, creative, and confident branding professional to communicate these concepts clearly and concisely. People who are well suited for work in branding are likely to communicate ideas well, show leadership qualities, and have good planning and organizational instincts.‎

    • If you are a person who loves to analyze brands while watching the Super Bowl commercials, for instance, then you might be a good fit to work in branding. Of course, you might also need to be passionate about brands and companies, know why brands exist in the way they do, and be open to explaining what benefits a brand might offer. Much of this work would involve good analytical ability, solid communications skills, good consumer knowledge, and smart internet literacy as well. If all of these aspects are in your interest levels, then learning about branding may indeed be right for you. Working in branding is a key role in many companies. If you have the enthusiasm and passion for the role, then it may be in your best interests to make that a career goal.‎

    Este conteúdo de Perguntas frequentes foi disponibilizado apenas para fins informativos. Os aprendizes são aconselhados a realizar pesquisas adicionais para garantir que os cursos e outras credenciais buscadas atendam a seus objetivos pessoais, profissionais e financeiros.
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