University of Illinois Gies College of Business
Certificate

Graduate Certificate in Digital Marketing

In this for-credit program, you’ll master strategic marketing concepts and tools such as digital marketing analytics, search engine optimization, social media marketing, and more. You’ll learn how to attract customers through in-demand marketing tactics and employ marketing analytics to visualize and use data to drive performance results.

Apply by February 2.

Classes for the Spring 2023 cohort will start in March 2023.

5-6 months

10 hours per week

$3,840

Tuition and fees are subject to change.

100% online

Faculty teach live classes and offer weekly office hours.

Build the skills to uplevel your marketing campaigns and make data-driven decisions.

Hands-on practice

Through projects, exercises, and case studies, you’ll build the experience and confidence to apply what you learn in the program on the job.

Top faculty

Benefit from multiple opportunities to engage with and learn from world-class experts. Faculty teach live classes and offer weekly office hours, and teaching staff are available to provide support as needed.

Curated, stackable content

In this program, you’ll build knowledge and gain skills that are aligned with real-world demands and opportunities, based on the latest research and connections within the field of digital marketing. Additionally, the certificate stacks directly into the full Master of Business Administration (iMBA), Master of Science in Accountancy (iMSA), and Master of Science in Management (iMSM) from the University of Illinois. Upon completion of the certificate program, you can take 12 credit hours of completed work and apply that toward one of those degrees.

iMSM-7-

Descrição do programa

Master strategic marketing concepts that will help you attract more customers and measure impact.

Conhecimentos prévios obrigatórios

A bachelor's degree is required and professional marketing experience, skills, or knowledge is preferred.

Habilidades que você terá

  • Digital marketing
  • Marketing
  • Marketing mix
  • Product strategies
  • Data collection
  • Data analysis
  • Marketing analytics
  • Data visualization
  • Marketing performance
  • Marketing channel

Visão geral

In this for-credit graduate certificate program, you’ll explore several aspects of the digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D printing.

Upon earning your graduate certificate, you’ll have a strong foundation in digital marketing and a new set of concepts and tools you can use to digitally create, distribute, promote, and price products and services.

3 courses in this for-credit certificate program

Curso 1 de 3

Curso 2 de 3

Curso 3 de 3

The certificate stacks directly into the iMBA, iMSA, and iMSM programs from the University of Illinois.

Take the next step in your education to boost your career. This Graduate Certificate is a building block that offers you a pathway to a degree while also providing job-relevant skills today.

University of Illinois Gies College of Business

Certificate

Graduate Certificate in Digital Marketing

Graduate Certificate in Digital Marketing Certificate allows you to earn credit directly towards the:

Instrutores

Perguntas Frequentes – FAQ

Coursera does not grant academic credit; the decision to grant, accept, or recognize academic credit, and the process for awarding such credit, is at the sole discretion of the academic institutions offering the Graduate Certificate program and/or other institutions that have determined that completion of the program may be worthy of academic credit. Completion of a Graduate Certificate program does not guarantee admission into the full Master’s program referenced herein, or any other degree program.